Manager, CRM Strategy

OneMagnify•Detroit, MI

About The Position

OneMagnify is a global performance marketing organization working at the intersection of brand marketing, technology, and analytics. The Company’s core offerings accelerate business, amplify real-time results, and help set our clients apart from their competitors. OneMagnify partners with clients to design, implement and manage marketing and brand strategies using analytical and predictive data models that provide valuable customer insights to drive higher levels of sales conversion. OneMagnify’s commitment to employee growth and development extends far beyond typical approaches. We take great pride in fostering an environment where each of our 700+ colleagues can thrive and achieve their personal best. OneMagnify has been recognized as a Top Workplace, Best Workplace and Cool Workplace in the United States for 10 consecutive years and recently was recognized as a Top Workplace in India. We're looking for a CRM Strategy Manager to lead client engagement programs that connect marketing goals to customer outcomes. This role owns CRM strategy end-to-end — from lifecycle design and personalization roadmaps to orchestration, measurement, and optimization — and brings AI-powered thinking to every layer of it. You'll work directly with senior clients as a trusted advisor, setting direction and ensuring our CRM teams deliver against business growth priorities. About You: A strategist who thinks like a business consultant — you can frame problems, connect dots, and present CRM as a driver of revenue, retention, and loyalty. A trusted partner to senior leaders, skilled at framing complex challenges and presenting clear, actionable strategies. A play-caller for CRM programs: you know when to push ambitious ideas and how to translate them into action. Experienced at guiding the cross-functional CRM team, ensuring execution aligns tightly with the strategic plan. Equally comfortable digging into data, mapping journeys, or presenting polished recommendations to executives. Actively fluent in AI tools and their application to CRM; you're not waiting for a use case to be handed to you, you're building them

Requirements

5+ years in CRM and marketing automation strategy in an agency, consultancy, or enterprise environment.
Deep understanding of lifecycle marketing, scoring, segmentation, personalization, and multi-channel orchestration within CRM platforms.
Experience with omnichannel or cross-channel campaign strategy (email, SMS, push, paid) is a plus.
Strong working knowledge of Salesforce, Adobe, Braze, Microsoft Dynamics, NetSuite, or equivalent tools.
Credibility to present in executive settings and confidence to steer strategic conversations.
Bachelor’s degree; or equivalent experience.

Responsibilities

Lead CRM strategy as the senior client contact across major accounts, ensuring CRM is aligned to business goals and delivering measurable outcomes
Craft and evolve lifecycle programs, including scoring models, segmentation frameworks, personalization, and nurture strategies, informed by behavioral data and AI-assisted audience intelligence
Embed AI-powered capabilities into client strategies as standard practice through predictive segmentation, generative content frameworks, next-best-action logic, and automated performance diagnostics
Guide and mentor CRM strategists, ensuring execution ladders up to client objectives and that the team is building AI fluency alongside strategic rigor
Own the insights loop, establish measurement frameworks, analyze performance, translate data into actionable recommendations, and shape what's next
Unlock advanced platform capabilities across SFMC, Adobe, Braze, Dynamics, NetSuite, and connected sales systems by identifying where AI, automation, and native platform intelligence can be applied to drive smarter segmentation, faster execution, and more personalized customer experiences at scale