Manager, Customer Experience & Activation (HCP & Sales)

Boston Scientific•Georgetown, MA

3d•$106,800 - $202,900•Hybrid

About The Position

The Manager, Customer Experience & Activation (HCP & Sales), is responsible for leading the execution and operational deployment of integrated omnichannel communications and campaigns across Healthcare Professional (HCP) touchpoints. This role owns communication and campaign activation, channel mix determination within execution planning, channel orchestration, sales enablement deployment, and in-market optimization. Working in close partnership with the Sr Manager, Communications & Campaign Planning (HCP & Sales), this leader ensures that campaign strategies are translated into disciplined, data-informed activation plans that maximize reach, engagement, growth and business impact. The Manager drives operational excellence across digital platforms, physician engagements and field enablement channels, while maintaining alignment with established messaging frameworks, audience priorities, and performance objectives.

Requirements

Bachelor’s degree in Marketing, Communications, Business, or related field.
A minimum of 8 years of progressive marketing experience, including omnichannel campaign strategy and content development.
Demonstrated experience leading direct-to-consumer (DTC) or patient marketing strategies across multiple channels.
Proven ability to drive measurable outcomes including lead generation, conversion, and engagement in a regulated environment.
Strong cross-functional leadership skills within a matrixed organization.

Nice To Haves

Experience launching or scaling a new healthcare or medical device brand.
Experience in patient journey mapping, CRM strategy, and digital performance marketing.
Experience partnering with physician practices to support local activation.
Advanced degree (MBA or Master’s in Marketing/Communications).
Strategic thinker with strong commercial and brand-building acumen.
Deep understanding of consumer behavior, motivation, and healthcare decision-making journeys.
Excellence in storytelling and translating clinical information into accessible, empathetic messaging.
Data-driven mindset with expertise in performance optimization and funnel management.
Strong collaboration and influence skills across medical, regulatory, and commercial stakeholders.
Ability to operate effectively in a fast-paced, highly matrixed, launch-oriented environment.

Responsibilities

Lead end-to-end execution of integrated omnichannel communications and campaigns across digital, email/CRM, web, social, paid media, video, events, print, eCommerce, and field-facing channels.
Determine, implement, and optimize channel mix within campaign execution plans based on audience insights, performance data, budget parameters, and operational feasibility.
Develop comprehensive activation plans including timelines, workflows, launch protocols, and cross-channel sequencing to maximize campaign effectiveness and customer engagement.
Ensure all deliverables align with brand standards, messaging frameworks, and regulatory requirements in a highly compliant environment.
Operationalize strategic briefs and messaging frameworks provided by the Omnichannel Communications & Campaign Planning team, ensuring effective and efficient execution.
Maintain asset governance standards and centralized repository processes to support reuse, scalability, and field accessibility.
Translate campaign strategies into field-ready enablement tools, launch kits, and activation materials that drive adoption and commercial impact.
Partner closely with Product, Segment and Sales Training to ensure communications and campaigns are effectively utilized by the sales organization.
Monitor in-market performance and proactively adjust channel tactics, sequencing, and resource allocation to optimize engagement and ROI.
Leverage performance analytics and execution insights to refine channel mix and continuously improve campaign outcomes.
Manage resource coordination, approvals, budget tracking, and execution to ensure campaigns are delivered on time and within scope.
Lead and develop a high-performing activation team while maintaining strong partnership with the Omnichannel Communications & Campaign Planning leader to ensure seamless handoffs, alignment, and shared accountability for business results.