Manager Customer Marketing, Furniture

About the position

The Manager, Customer Marketing is responsible for developing and driving coordinated sales and marketing outreach strategies for the Staples Advantage business, specifically for Furniture buyers. He or she will lead with customer data and insights to develop plans that deliver a cohesive customer experience across touchpoints including sales, email, digital media and site. The Manager, Customer Marketing will work cross-functionally with multiple teams, including customer analytics, customer insights, merchandising, sales, creative agency, circulation, and vehicle owners.

Responsibilities

• Develop and drive coordinated sales and marketing outreach strategies for the Staples Advantage business, specifically for Furniture buyers.
• Lead with customer data and insights to develop plans that deliver a cohesive customer experience across touchpoints including sales, email, digital media, and site.
• Partner with merchandising, sales, and customer insights to develop a deep understanding of the furniture business, including customer wants and needs, pain points, product offerings, and solutions.
• Build a library of content such as buying guides, photography, customer testimonials, and more.
• Create a pipeline of testing and learning, with clear goals and actions based on test results.
• Oversee the tactical execution of plans, ensuring flawless execution.

Requirements

• 6+ years strategic planning and sales/marketing experience
• Previous experience in B2B sales and marketing

Nice-to-haves

• Bachelor's Degree in Marketing or Communications
• Previous experience with marketing in a furniture-related industry

Benefits

• Inclusive culture with associate-led Business Resource Groups
• 22 days of PTO and Holiday Schedule (7 observed paid holidays + 1 floating holiday)
• Online and Retail Discounts
• Company Match 401(k)
• Physical and Mental Health Wellness programs