Manager, Dealer Digital Strategy Ford Customer Service Division

Ford • Dearborn, MI

7d

About The Position

In this role, you will lead initiatives to enhance the dealership technology landscape and digital customer experience. You will be instrumental in bridging strategic vision with practical implementation for our dealer partners. Lead the development and execution of a dealership technology partner integration and endorsement strategy, identifying and securing 2-4 strategic partnerships. Validate the go-to-market strategy for new dealer experiences, including assessing a dual-track model, and conducting comprehensive market and competitive analysis research. Define comprehensive dealer implementation plans for new technologies and digital tools, including establishing usage metrics, requirements, and performance standards. Formulate and execute a robust digital strategy specifically for the Ford Customer Service Division (FCSD) dealer experience, ensuring alignment with overall business goals and digital transformation initiatives. Partner with regional leads to ensure consistent deployment of new digital processes and tools. Build and nurture relationships with regional Ford leads and dealer partners to pilot initiatives and identify new best practices. Established and active employee resource groups

Requirements

• Minimum Bachelor's degree in business, Marketing, Project Management, or a related field.
• 3+ years of experience conducting customer and dealer research to inform strategic decisions.
• 2+ years of experience managing or working with DMS (Dealer Management System) partnerships.
• 2+ years of project or program management experience, with a focus on technology implementation or digital strategy.
• Proven experience taking strategy from conception through successful implementation.
• Experience partnering with cross-functional Ford teams that face our dealers on a day-to-day basis.

Nice To Haves

• Master's degree in Business Administration (MBA) or a related advanced degree.
• Experience in the automotive industry, specifically with dealership operations, aftersales, or digital retail.
• Demonstrated ability to drive digital transformation initiatives and manage change effectively.
• Strong analytical skills with experience defining and tracking key performance indicators (KPIs) for digital products and services.
• Excellent communication, presentation, and relationship-building skills with diverse stakeholders.
• Comfort in a fast-paced, energetic, highly interactive environment that prizes excellence.
• Familiarity with Agile methodologies and continuous improvement processes.

Responsibilities

• Lead the development and execution of a dealership technology partner integration and endorsement strategy, identifying and securing 2-4 strategic partnerships.
• Validate the go-to-market strategy for new dealer experiences, including assessing a dual-track model, and conducting comprehensive market and competitive analysis research.
• Define comprehensive dealer implementation plans for new technologies and digital tools, including establishing usage metrics, requirements, and performance standards.
• Formulate and execute a robust digital strategy specifically for the Ford Customer Service Division (FCSD) dealer experience, ensuring alignment with overall business goals and digital transformation initiatives.
• Partner with regional leads to ensure consistent deployment of new digital processes and tools.
• Build and nurture relationships with regional Ford leads and dealer partners to pilot initiatives and identify new best practices.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Number of Employees: 5,001-10,000 employees