Manager, Demand & Loyalty $100k-$130k Annual

The Commerce Casino and HotelCommerce, CA
1d$100,000 - $130,000

About The Position

The Manager of Demand and Loyalty plays a central role in growing and strengthening the casino’s active rated player base. This position is responsible for driving qualified visitation that converts to rated play, increases trip frequency, and reinforces brand standards that define the guest experience.This role brings together performance marketing, CRM execution, creative coordination, and disciplined reinvestment to ensure the casino remains top of mind and competitively positioned in the local market. Every campaign, event promotion, and content initiative ultimately supports the same goal: sustained engagement on the casino floor.Hotel, Food & Beverage, and special events are activated strategically to extend guest visits and deepen loyalty to the core casino business.The Manager partners closely with Casino Operations, Data Insights, Finance, and external marketing agencies to ensure demand generation, brand expression, and promotional execution are aligned with operational realities and gaming regulations.

Requirements

  • Demonstrated experience in marketing, business operations, customer engagement, or related areas supporting organizational growth.
  • Proven ability to manage initiatives from planning through execution while collaborating across departments.
  • Experience leading projects and guiding team members to achieve defined objectives preferred.
  • Bachelor’s degree in Marketing, Business Administration, Hospitality, or related field; or equivalent combination of education and relevant experience.
  • Strong analytical and problem-solving skills with the ability to interpret performance information and translate insights into action.
  • Proficiency with standard business software applications.
  • Ability to communicate effectively with internal and external stakeholders.

Responsibilities

  • Casino Demand & Rated Play Growth
  • Creative Leadership & Brand Reinforcement
  • CRM & Database Execution
  • Strategic Activation of Events & Outlets
  • Gaming Compliance & Regulatory Alignment
  • Reporting & Performance Accountability
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