Manager, Digital Audience Development

NBCUniversal•Stamford, CT

4d•Hybrid

About The Position

As the Manager, Audience Development, you will work with all internal departments to cultivate and manage the marketing and audience growth strategy for Digital and Streaming Programming. You will report to the VP, Content Partnerships, and will lead strategy and development of marketing and audience growth initiatives for Digital and Streaming programming

Requirements

College Degree or equivalent work experience
Minimum five (5+) years’ professional experience in related field – digital media or marketing
Solid PowerPoint and Excel skills
Interested candidate must submit a resume/CV through www.nbcunicareers.com
Must be willing to work in Stamford, CT
Must be willing to submit to a background investigation
Must have unrestricted work authorization to work in the United States
Must be 18 years or older

Nice To Haves

Photoshop experience preferred
Experience working in media
Possess a high level of initiative
Exceptional oral and written communication skills
Detail and deadline oriented
Team player

Responsibilities

Lead audience growth strategy for Digital and Streaming Programming, including NBC Sports Now FAST channel; NBC Sports radio and podcast network; Peacock Sports Pass and other commercial distribution; nbcsports.com
Collaborate and liaise with NBC Sports Marketing team leads across all properties
Work with respective internal programming and partnership leads to identify growth goals and areas of opportunity, as well as content initiatives and tentpoles
Point of contact with platforms (ROKU, Samsung, Tubi, etc) and distribution partners on all marketing needs
Work with internal groups to identify growth opportunities with third party distribution partners (NBC News; Yahoo Sports; iHeart Media; Sirius XM; Apple; Spotify)
Develop marketing calendar to promote key initiatives/ tentpole events
Work with all internal teams (Production, Programming, Editorial) on communication of various marketing messaging
Oversee the development of any creative assets needed for all platforms
Track all marketing initiatives, pulling data to measure against goals/KPIs; create reports for internal and external use
Work with all internal teams to ensure broader Digital and Streaming Programming goals are met
Work with Sales team as needed to maximize Digital revenue, identifying opportunities and working with teams on execution and integration
Will support other business initiatives and priorities across the Programming team as needed