Manager, Digital Marketing (Adobe)

TELUS Digital•Durham, NC

1d•Hybrid

About The Position

Welcome to TELUS Digital — where innovation drives impact at a global scale. As an award-winning digital product consultancy and the digital division of TELUS, one of Canada’s largest telecommunications providers, we design and deliver transformative customer experiences through cutting-edge technology, agile thinking, and a people-first culture. With a global team across North America, South America, Central America, Europe, and APAC, we offer end-to-end expertise across eight core service areas: Digital Product Consulting, Digital Marketing Services, Data & AI, Strategy Consulting, Business Operations Modernization, Enterprise Applications, Cloud Engineering, and QA & Test Engineering. From mobile apps and websites to voice UI, chatbots, AI, customer service, and in-store solutions, TELUS Digital enables seamless, trusted, and digitally powered experiences that meet customers wherever they are — all backed by the secure infrastructure and scale of our multi-billion-dollar parent company. Location & Flexibility Our Manager, Digital Marketing (Adobe) is an integral part of our Marketing Services team at TELUS Digital. This role will have the option to be in a Work From Near (Hybrid) capacity based out of one of the following offices: Charlottesville, VA, Durham, NC, Columbus, OH, or Boston, MA. The Opportunity As a Manager, Digital Marketing (Adobe), you will leverage your expertise in the Adobe ecosystem, with particular emphasis on Adobe Experience Platform applications (AEP, RT-CDP, AJO, CJA), to lead complex business/technical integrations and impact our clients’ products through data-driven decisions. You’ll ensure our clients successfully adopt and leverage Adobe technologies as we launch their digital marketing campaigns!

Requirements

5+ years of professional experience in a client-facing marketing strategy role, with extensive experience in Adobe Experience Platform applications (AEP, CDP, AJO, CJA).
Demonstrated proficiency in deploying campaigns in customer engagement platforms
Experience successfully developing and leading multi-phase projects with diverse stakeholders, particularly those involving Adobe Experience Platform (AEP) applications.
You’ve led diverse, cross-functional teams and have coached and mentored team members
Excellent written and verbal communication skills
You’ve successfully planned and deployed integrated digital marketing or communications campaigns to drive acquisition, increase retention, or improve customer long-term value, utilizing Adobe Experience Platform (AEP) applications.
Extensive knowledge of data-driven marketing practices: audience segmentation, personalization, retargeting, exclusions, etc., with a focus on Adobe Experience Platform (AEP) applications
You can present complex ideas to clients and team members in a compelling and energetic way
You’re empathetic to client needs and can help find solutions if problems arise, especially those related to Adobe Experience Platform (AEP) applications.

Responsibilities

You’ll lead complex strategy and execution projects, implementing, integrating, orchestrating, and optimizing clients’ MarTech stack, with a focus on the Adobe ecosystem
You’ll drive ongoing client success and satisfaction by determining the scope of various engagements and communicating regularly with various stakeholders
You’ll coach project teams and manage teammates to ensure client success, with a specific emphasis on leveraging Adobe Experience Platform applications.
You’ll lead discovery engagements to learn our clients’ business goals and determine their optimal marketing tech stacks, particularly focusing on the implementation and utilization of Adobe Experience Platform applications.
You’ll train clients on how to use their marketing technology stack, including Adobe tools, and advise on best practices for optimization and scaling
You’ll lead ongoing marketing service engagements with clients, including push and email campaigns, outcomes-based analytics, and data reporting to demonstrate ROI
You’ll resolve a wide range of customer inquiries from basic education to technical operations, specifically related to Adobe Experience Platform applications
You’ll develop and launch multi-channel marketing strategies to improve engagement, conversion, and retention metrics, leveraging Adobe Experience Platform applications
You’ll analyze integrated marketing performance by audience segment and make adjustments to optimize customer experience, personalization, and relevance, using insights from Adobe Experience Platform applications.
You’ll travel to client offices as needed (10-15 %)