About the position
The position involves supporting the Marketing strategies through Media & Measurement and partnering with our media agency in developing plans that include owned, shared, and earned media, as well as omni-channel paid media strategies. The role requires collaboration with leaders across Marketing, eComm, and Data Analytics on consumer segmentation and media attribution. Additionally, the position entails tracking media spending across all business units, identifying and resolving budget discrepancies with our media agency, managing and processing media invoices, and regularly communicating budget status and issues. Reporting on media activity through regular summary reports, coordinating communications with media agencies, participating in meetings, and reviewing proposals to provide points of view are also key responsibilities. The role supports incremental media initiatives as needed by senior leadership and merchandising partners.
Responsibilities
- Support the Marketing strategies through Media & Measurement and partner with our media agency in developing plans.
- Partner with leaders across Marketing, eComm, and Data Analytics on consumer segmentation and media attribution.
- Track media spending across all business units and resolve budget discrepancies with our media agency.
- Manage and process media invoices and communicate budget status and issues.
- Report on media activity through regular summary reports and coordinate communications with media agencies.
- Coordinate and participate in meetings and review proposals to provide points of view.
- Work with internal partners to ensure data and creative assets are actionable, updated, and on-brand.
- Support incremental media initiatives as needed by senior leadership and merchandising partners.
Requirements
- Typically requires BS/BA in a related discipline.
- Generally 7+ years of experience in a related field.
- May require certification.
- Advanced degree may offset less experience in some disciplines.
