About the position
Capital One, a Fortune Magazine '100 Best Companies to Work For,' is looking for a Manager, Digital Marketing to join our Enterprise Marketing team. In this role, you'll be instrumental in marketing our innovative digital products, ensuring our customers always receive the latest information and updates - from their inbox, to the app, and beyond. You'll not only drive impactful campaigns but also influence the future of our customer experiences. This role thrives on collaboration, creativity, and data-driven insights. We're looking for someone resourceful, analytical, and self-motivated, with exceptional attention to detail. To succeed, you'll need excellent organization and people skills, the ability to set priorities, problem-solve, multi-task, and work well in a dynamic, rapidly changing environment.
Responsibilities
- Create, drive, and execute multi-channel digital marketing campaigns to promote mobile app adoption and engagement, increase customer contactability, launch emerging new products, and connect with our customers during moments that matter.
- Own end-to-end campaign execution, including channel strategy, intent refinement, project and test plan creation, resource management, and measurement.
- Develop campaign creative or copy yourself when appropriate, and/or craft clear, compelling creative briefs for internal or external creative teams to execute.
- Utilize Capital One's web content management platform and/or email builder to implement creative.
- Partner closely with data teams to develop sophisticated customer segmentation and targeting strategies.
- Analyze results and highlight key findings, making actionable suggestions for future testing and optimization.
- Design, implement, and analyze A/B and multivariate marketing tests to continually improve performance.
- Consistently seek out emerging digital channels and marketing tool enhancements, proactively looking for ways to leverage them in your campaigns.
- Be responsible for communicating within the cross-functional team and on behalf of the team to stakeholders and executives.
- Influence prioritization of new or enhanced digital features that will deliver best-in-class experiences for Capital One consumers.
Requirements
- Bachelor's Degree or Military Experience
- At least 5 years of multi-channel digital marketing experience
Nice-to-haves
- Experience in marketing for financial services or another highly regulated industry
- Experience with integration, merger, or acquisition communications strategies
- Experience working with cross-functional teams in a matrixed environment
- Effective at communicating with and presenting to executive management in a compelling manner
- Experience with website content strategy and familiarity with Content Management Systems (i.e. Bloomreach, Contentful, Wordpress)
Benefits
- Comprehensive health benefits
- Financial benefits including performance-based incentive compensation
- Inclusive set of benefits that support total well-being
