Manager - Digital Merchandising

Michaels Stores • Irving, TX

1d

About The Position

The Manager - Digital Merchandising leads a team responsible for driving sales and profitability growth across the digital platform. They collaborate closely with Category Management, overseeing processes for in-store set translation to digital experiences, and conduct online testing to provide actionable insights. Through meticulous planning and analytics, they optimize promotions and pricing strategies, ensuring effective execution of in-store events online. Their expertise in digital merchandising ensures a seamless customer experience, with strategies to boost product visibility and drive conversions. With a focus on data-driven decision-making and continuous improvement, they maintain profitability while adapting to evolving market trends and consumer behaviors.

Requirements

• Bachelor's degree in Marketing, Business Administration, or related field
• 6+ years of experience in digital merchandising or eCommerce
• People management experience
• Strong analytical skills with proficiency in data analysis tools
• Experience with eCommerce platforms and merchandising tactics
• Excellent communication and collaboration skills
• Ability to thrive in a fast-paced, dynamic environment

Responsibilities

• Lead and develop eCommerce Merchandising team
• Interface with Category Management and ensure close partnership, open dialogue, and consistent communication between eCommerce and Category Management teams
• Define processes and timelines around in-store sets and their translation to the digital experience including SKU setup, asset verification, and interfacing with the digital team on store initiatives
• Lead effort to test concepts and products online prior to owned inventory investment. Provide actionable insights to Category Management team
• Establish governance over defined processes and ensure adherence across teams
• Oversee dropship vendor relationships
• Collaborate with Marketplace team to quickly fill in gaps in assortment
• Drive sales and profitability growth across the eCommerce assortment
• Analyze site metrics to identify opportunities to improve merchandising and the customer experience across the site and various product categories
• Validate weekly eCommerce revenue and margin forecasts using historical trends, consumer insights, and internal analysis
• Lead effort to deliver consistent, relevant eCommerce insights to the Category Management teams. Establish effective cadence, format, and content for CM-facing reports and insights in partnership with CM leaders and update as necessary
• Review category and key item performance specific to eCommerce and identify customer behavior and sales levels; guide team to take action based on findings to grow sales and margins
• Plan and review dropship promotional offers by category
• Drive effective optimization efforts (promotions, pricing)
• Support execution of in-store sales events and offers online; attend marketing meetings, ensure team is aware of pertinent changes, lead efforts to proof and validate offers and pricing online
• Lead efforts to identify potential areas of opportunity and test / implement eCommerce-specific pricing strategies for 1P items
• Partner with Category Management team to identify opportunities for eCommerce-specific promotions
• Use data and analytics to measure the success of promotions and initiatives and adjust strategies for continuous improvement
• Set pricing strategies by category for dropship merchandise across area of responsibility
• Lead profitability reviews and analysis
• Own digital merchandising experience for 1P & dropship items
• Maintain working knowledge of all upcoming in-store sets and initiatives and ensure their effective translation for the eCommerce customer
• Understand in-store visual merchandising strategies being employed and partner with Digital Merchandising / Sit Experience team to translate this to the site
• Work with cross-functional teams to ensure visibility of 1P merchandise and advocate for owned-brand exposure sitewide
• Determine strategies for effective selling of products and add-ons, such as PDP upsells, frequently purchased together messages on PDP, and curated merchandising of categories
• Develop and implement strategies to drive sales and profitability; create methods to build conversion rates, page views per visitor, average order value, and lines per order while maintaining margin goals
• Demonstrate industry knowledge in shopping behavior, product knowledge and competitive landscape, especially as it relates to differences between online and brick and mortar consumer behaviors
• Initiate and guide efforts to develop and maintain landing pages that support or solve for category-specific needs, including Private Brand and packaging support, QR codes used in signage, product guides, etc.
• Oversee product upload, maintenance, and catalog validation for all 1P seasonal and SBA sets including support for the MIK Pro program
• Work with cross-functional teams to ensure visibility of dropship merchandise and advocate for brand exposure sitewide
• Partner with Marketplace team to ensure Marketplace assortment is considered in taxonomy, incorporated into landing pages, and receives sufficient exposure

Benefits

• health insurance (medical, dental, and vision)
• paid time off
• tuition assistance
• generous employee discounts

What This Job Offers

• Job Type: Full-time
• Career Level: Manager