Manager, Digital & Performance Marketing

About the position

The Manager of Digital & Performance Marketing is responsible for crafting and executing innovative digital marketing strategies to enhance the customer experience on our eCommerce site. This role is crucial in developing and implementing comprehensive digital marketing strategies to drive website traffic, enhance user experience, and boost conversion rates. The position requires a strong focus on performance marketing, managing digital advertising campaigns, and overseeing SEO and SEM efforts to improve website visibility and search engine ranking.

Responsibilities

• Develop and implement comprehensive digital marketing strategies to drive website traffic, enhance user experience, and boost conversion rates.
• Manage digital advertising campaigns, including pay-per-click (PPC), display, social media advertising, and affiliate marketing, to optimize ROI and customer acquisition.
• Oversee search engine optimization (SEO) and search engine marketing (SEM) efforts to improve website visibility and search engine ranking.
• Utilize web analytics tools to track website performance, user behavior, and key performance indicators (KPIs).
• Collaborate with content creators to develop engaging and conversion-focused content for the website.
• Continuously assess and enhance the website's UX, identifying and addressing pain points and friction in the customer journey.
• Plan and execute A/B tests and multivariate tests to optimize website elements, including product pages and checkout processes.
• Manage digital marketing budgets effectively, ensuring maximum ROI for all campaigns.
• Oversee local store digital marketing strategy, budget ownership and performance marketing allocation across store locations.
• Other duties as assigned.

Requirements

• Must be in Seattle.
• Bachelor's degree in Marketing, Business, or a related field (Master's preferred).
• Minimum 4+ years of experience in digital marketing, including managing multi-channel campaigns.
• Proven hands-on experience managing and optimizing Google Ads campaigns.
• Demonstrated success managing digital marketing budgets $5M+ annually, with a focus on ROI optimization.
• Proficiency in digital marketing tools and platforms (e.g., Google Ads, Meta Business Suite, Google Analytics, SEMrush, etc.).
• Familiarity with web analytics tools, SEO/SEM software, and customer relationship management (CRM) systems.
• Strong problem solving, strategic thinking, adaptability, communication, and analytical skills.

Benefits

• 100% paid health dental and vision.
• Paid vacation time, sick leave, 40 hours volunteer paid time off.
• Paid parental leave for birthing & non-birthing parents.
• Retail quarterly bonus program, profit share program and long-term compensation program.
• 401k matching.
• Employee discount and access to pro deals on most the products we sell.
• NGEY (New Gear Every Year): a new ski or snowboard setup to use for the season.
• Bike finance program and bike stipend.
• Time together outside, volunteer activities, community events, ride days and annual retreat.
• Flexible work schedules, remote work for eligible roles, and dog friendly offices.
• Career pathing, leadership development, network development, training and performance feedback.