Manager Ecommerce Marketing Digital Shelf

Jack Link's Protein Snacks•Minneapolis, MN

2d•$130,000 - $150,000

About The Position

As an eCommerce Marketing Manager – Digital Shelf, you will lead the strategy, governance, and execution of best-in-class digital content across major retail and marketplace platforms, including Amazon, Walmart, Target, and more. This role is pivotal in maintaining Link Snack’s digital shelf presence, driving discoverability, and maximizing conversion through optimized content experiences while overseeing the systems, workflows, and governance that power product content distribution across retailers. You will collaborate cross-functionally with Sales, Marketing, Creative, and IT to deliver scalable, high-performing content strategies that align with business priorities and consumer behavior.

Requirements

Bachelor’s degree in Marketing, Communications, or related field.
5+ years of experience in digital content management, preferably within a CPG or retail environment.
Proven leadership experience managing teams and driving cross-functional initiatives.
Deep understanding of eCommerce content best practices across platforms like Amazon, Walmart, and Target.
Expertise in CMS, DAM, and content syndication tools (e.g., Salsify, Syndigo, Bynder).
Excellent resource management, project management, communication, organizational, and cross-functional collaboration skills.
Strong analytical skills with proficiency in tools such as Stackline, Profitero, Power BI.
Solid grasp of Retail Search levers, including structured data, discoverability, and category readiness.

Nice To Haves

Experience with agile marketing or content ops frameworks preferred.
Experience with integration between Salsify and Shopify preferred.
Familiarity with AI-driven content optimization tools and emerging technologies preferred.

Responsibilities

Develop and own the overarching digital content strategy across all retail platforms, ensuring alignment with brand objectives and eCommerce growth goals.
Establish governance frameworks, playbooks, and best practices for content creation, optimization, and syndication.
Partner with Sales, Marketing, and Creative teams to ensure content supports promotional strategies, brand storytelling, and compliance with retailer requirements.
Serve as the primary liaison for content initiatives with internal stakeholders and external agencies.
Oversee end-to-end content operations, including item onboarding, syndication, version control, and continuous delivery across platforms.
Implement agile workflows and leverage automation tools to accelerate speed-to-market and reduce operational bottlenecks.
Monitor and analyze content performance across platforms using tools such as Stackline, Amazon Retail Analytics, and Walmart Luminate.
Translate insights into actionable strategies that improve SEO, discoverability, engagement, and conversion, present findings and recommendations to stakeholders.
Establish KPIs and reporting frameworks to measure content effectiveness and ROI.
Facilitate A/B testing strategy and iterate on content to improve engagement, findability, and conversion rates.
Oversee governance and operational health of digital content platforms including Bynder and Salsify, ensuring scalable and efficient content distribution across retailer platforms.
Manage the structure, taxonomy, and governance of digital assets and product content to support consistent syndication and retailer compliance.
Monitor syndication pipelines and retailer integrations, identifying and resolving data quality or feed issues impacting digital shelf performance.
Ensure all content adheres to brand guidelines, legal requirements, and retailer specifications.
Conduct regular audits to maintain accuracy, consistency, and freshness of content across digital shelves.
Perform other duties and responsibilities as assigned.