Manager, Events

HighLevel • Dallas, TX

8d

About The Position

The Manager, Events is responsible for leading the strategy, planning, coordination, and execution of HighLevel’s global event portfolio, including internal, external, virtual, hybrid, and in-person experiences. This role oversees large-scale sponsored events, conferences, trade shows, and local meetups.

This leader manages multimillion-dollar budgets, directs a global events team, and collaborates cross-functionally to ensure events align with organizational goals, brand standards, and customer experience objectives. The role requires both strategic leadership and hands-on execution oversight to ensure operational excellence and measurable impact.

Requirements

• Proven experience leading and developing event teams, including events planners and cross-functional contributors.
• Ability to provide both strategic direction and hands-on operational guidance.
• Strong decision-making skills with accountability for outcomes.
• Proactively communicate updates without prompting.
• Provide real-time remote support and actively monitor event communications during live events (in-person or virtual).
• Coach event planners, field marketers and on-site event staff to perform at a high level.
• Demonstrated experience owning end-to-end event strategy and execution across in-person, virtual, and hybrid formats.
• Identify risks before they escalate.
• Ability to translate business goals into high-impact event experiences.
• Experience managing complex, multi-location events simultaneously.
• Experience managing multiple events at once, which can include on-site, remote, and some evenings and weekends
• Experience managing multimillion-dollar event budgets with strong financial discipline.
• Ability to analyze post-event performance metrics, ROI, and budget reconciliation.
• Strong contract negotiation and vendor management skills.
• Exceptional stakeholder management skills across Marketing, Sales, Operations, and Leadership teams.
• Ability to align event strategy with brand positioning and revenue objectives.
• Strong executive presence and communication skills.
• Advanced organizational skills with the ability to manage multiple high-priority initiatives simultaneously.
• Strong command of timelines, dashboards, and execution frameworks.
• Ability to anticipate risks and proactively solve problems in fast-paced environments.
• Commitment to delivering exceptional attendee experiences that drive engagement and loyalty.
• Strong understanding of brand standards and customer journey principles.
• Overall 8+ Years of Experience with 3 years of people management experience.
• Bachelor’s degree in Event Management, Hospitality, Marketing, Business, or related field (or equivalent experience).
• 3–5+ years of experience in event planning or event management, preferably within SaaS or high-growth environments.
• Experience leading event teams or cross-functional execution.
• Demonstrated track record of owning staffing and performance outcomes.
• Proven experience managing large-scale events and multimillion-dollar budgets.
• Strong project management skills with the ability to manage multiple global events simultaneously.
• Excellent organizational and time-management skills.
• Exceptional communication and stakeholder management capabilities.
• Ability to operate effectively under pressure and resolve real-time issues.
• Proficiency in event management platforms (e.g., Eventbrite, Cvent) and Microsoft Office Suite.
• Willingness to travel as required.

Nice To Haves

• Experience operating in a high-growth, fast-moving organization preferred.

Responsibilities

• Lead the planning, coordination, and execution of sponsored in-person, virtual, and hybrid events across global locations.
• Provide strategic direction and hands-on leadership to the Events team to ensure seamless day-of-event operations.
• Develop event concepts, objectives, and strategies in collaboration with key stakeholders.
• Manage and direct the external events team (event planners, field marketers and on-site event team).
• Supervise team performance to ensure operational excellence and alignment with organizational goals.
• Provide guidance on planning, logistics, vendor coordination, and event execution.
• Support cross-functional collaboration with Marketing, Communications, Sales, and Leadership teams.
• Manage and oversee multimillion-dollar event budgets.
• Ensure events are executed within financial constraints.
• Provide post-event reconciliations, financial reporting, and leadership dashboards.
• Monitor ROI and financial performance across the event portfolio.
• Oversee event logistics including venue layout, AV, travel, accommodations, registration, and vendor management.
• Ensure contracts, vendor agreements, insurance, and compliance requirements meet legal and safety standards.
• Develop and maintain event timelines, dashboards, and tracking systems.
• Oversee post-event analysis, feedback collection, and performance reporting.
• Establish and maintain relationships with vendors, sponsors, speakers, and partners.
• Negotiate contracts and ensure service-level agreements are met.
• Collaborate with Marketing and Communications teams to ensure brand alignment and event promotion.
• Ensure all events meet legal, safety, and insurance requirements.
• Mitigate operational risk through proactive planning and oversight.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager