About the position
As the Manager, Field Marketing, you’ll be the face of the brand on the ground, driving awareness and engagement for Alani Nu. This is your opportunity to bring national marketing strategies to life through dynamic local experiences that connect directly with consumers. You’ll bring a strong sense of ownership, community savvy, and the ability to lead teams and events that make an impact.
Responsibilities
- Execute 360° marketing plans aligned with national and regional goals
- Build and nurture relationships with local influencers, media, and community partners
- Identify and manage local sponsorships and brand partnerships
- Lead consumer sampling programs and evaluate performance for continuous improvement
- Recruit, train, and manage a team of part-time Brand Ambassadors
- Partner with Sales and distributor teams to drive retail visibility and in-store conversion
- Create and manage annual marketing plans, budgets, product forecasting, and campaign reporting
- Oversee market operations including warehouse, inventory, and vehicle logistics
- Process invoices and manage expenses in coordination with Finance
- Support additional marketing and sales initiatives as needed
Requirements
- 5+ years in grassroots and brand marketing, preferably in CPG, food, or beverage
- 3+ years of team management or field leadership experience
- Bachelor's degree preferred
- Strong background in community engagement, event marketing, and project management
- Familiarity with local events and cultural moments that drive community engagement
- Proven ability to lead teams, manage priorities, and work cross-functionally under tight deadlines
- Self-starter with strong organizational and problem-solving skills
- Effective communicator with strong interpersonal abilities
- Comfortable working both independently and collaboratively in fast-paced environments
- Willingness to adapt to changing business needs
- Valid U.S. driver’s license
- Physically able to lift up to 25 lbs. and stand for extended periods
- Willingness to travel within the designated region as needed
Benefits
- Comprehensive Medical, Dental & Vision benefits
- Long- and short-term disability
- Life insurance
- 10 Vacation days per year subject to accrual policy
- 11 Company paid holidays
- 401(k) with Company match
- Identity theft and legal services
