Manager, Goodyear Credit Card Programs

The Goodyear Tire & Rubber Company • Akron, OH

6d

About The Position

As Manager of Goodyear Credit Card Programs, you will drive strategy and execution to grow adoption and engagement in the GYCC Program. Partnering cross-functionally and with our financial provider, you’ll deliver marketing campaigns, boost dealer participation, and optimize program performance. This high-impact role combines strategic leadership, data-driven insights, and operational excellence to deliver measurable business results.

Requirements

• Bachelors degree.
• 7 or more years of experience in sales, marketing, project management or related area.
• Deep understanding of the full-range of shopper vehicles (i.e., point-of-sale, premiums, sweepstakes, sales materials, direct mail, couponing, etc.) and the strategic application of them.
• Agency management and/or vendor management experience.

Nice To Haves

• Strong project management skills.
• Excellent communication and organizational abilities to collaborate effectively across teams and stakeholders.
• Proven ability to develop both strategic and tactical solutions that drive measurable business results.
• Up to date knowledge of industry, shopper, and consumer trends to inform innovative strategies.
• Ability to interpret/leverage consumer and shopper research.

Responsibilities

• Lead day-to-day management of the Goodyear Credit Card (GYCC) Program, coordinating internal and external stakeholders to execute and measure marketing campaigns.
• Serve as primary point of contact across Goodyear teams to ensure timely communication, approvals, and alignment for GYCC offers.
• Oversee creative development and campaign execution, from briefs and approvals to production, inventory, and deployment.
• Analyze program performance and consumer data to generate insights that inform future GYCC strategies.
• Drive adoption and usage of GYCC among dealers and customers, exploring opportunities to expand acceptance and increase transaction volume.
• Develop and execute targeted marketing initiatives, leveraging analytics to segment customers and optimize engagement.
• Build and maintain strategic partnership with GYCC provider, leading joint business planning, program funding, and co-marketing initiatives.
• Monitor market dynamics and competitive landscape to inform credit card offerings and adapt program strategies accordingly.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager