Manager, Heritage Operations & Strategy

GM • Flint, MI

1d • Hybrid

About The Position

The Role GM’s Heritage Operations aren’t just about preserving history—they’re about shaping the way future generations experience it. From the historic Durant-Dort Carriage Company Factory One to our forward-looking Heritage Center & Archive, we celebrate the innovations that have redefined mobility and connected communities across decades. We’re entering an exciting new chapter, and we’re looking for a strategic leader who can pair business acumen with a passion for storytelling and cultural stewardship. As Manager of Heritage Operations Strategy, you’ll drive marketing, communications, and outreach that amplify GM’s legacy—making it not just remembered, but reimagined for the world ahead. What You’ll Do Strategic Leadership and Business growth Develop and execute integrated strategies that advance GM Heritage business objectives, optimize facility utilization, and deliver exceptional visitor and user experiences. Lead strategic initiatives and cross-functional projects by setting clear goals, aligning stakeholders, and managing resources to achieve measurable outcomes. Identify and pursue new revenue streams, strategic partnerships, and programming opportunities that broaden the reach and impact of GM’s heritage assets. Collaborate with Analytics and Finance teams to define key performance indicators (KPIs), monitor progress, and inform data-driven strategy. Brand Stewardship and Public Engagement Champion the GM Heritage brand to increase visibility, engagement, and relevance among internal business units and external community audiences. Serve as a brand ambassador, collaborating with internal teams, agencies, and community partners to elevate GM’s heritage through compelling, shareable storytelling across platforms. Ensure all marketing and communications initiatives reflect GM’s corporate identity, brand standards, and messaging guidelines. Represent GM Heritage Operations on nonprofit boards and affiliated organizations to further strategic goals and community impact. Cultural Programming and Community Partnerships Cultivate partnerships with local institutions, educational organizations, and cultural entities to co-create programming and expand public access. Demonstrate a deep appreciation for automotive history and translate that passion into immersive, inclusive experiences for diverse audiences. Coordinate and conduct oral history interviews with executives, long-tenured employees, retirees, and other key figures to enrich GM’s storytelling archive. Archival and Operational Excellence Oversee the identification, documentation, acquisition, and preservation of historically significant materials, providing expert guidance on archival best practices. Support daily operations including scheduling, logistics, vendor coordination, and facility management to ensure seamless and memorable visitor experiences. Team Leadership and Development Lead recruitment, onboarding, and management of paid staff and volunteers, fostering a culture of learning, collaboration, and excellence. Mentor team members and cultivate an environment of continuous growth, innovation, and shared success.

Requirements

• 15+ years of progressive experience in strategy, business operations, or related fields.
• Bachelor’s degree in business, marketing, communications, or a related discipline.
• Experience in corporate communications or marketing operations.
• Strong strategic mindset with the ability to assess tradeoffs and make decisions with an enterprise-wide perspective.
• Comfortable navigating ambiguity and defining complex challenges.
• Proven track record of developing and executing impactful strategies.
• Highly collaborative with strong stakeholder management and influencing skills.

Responsibilities

• Develop and execute integrated strategies that advance GM Heritage business objectives, optimize facility utilization, and deliver exceptional visitor and user experiences.
• Lead strategic initiatives and cross-functional projects by setting clear goals, aligning stakeholders, and managing resources to achieve measurable outcomes.
• Identify and pursue new revenue streams, strategic partnerships, and programming opportunities that broaden the reach and impact of GM’s heritage assets.
• Collaborate with Analytics and Finance teams to define key performance indicators (KPIs), monitor progress, and inform data-driven strategy.
• Champion the GM Heritage brand to increase visibility, engagement, and relevance among internal business units and external community audiences.
• Serve as a brand ambassador, collaborating with internal teams, agencies, and community partners to elevate GM’s heritage through compelling, shareable storytelling across platforms.
• Ensure all marketing and communications initiatives reflect GM’s corporate identity, brand standards, and messaging guidelines.
• Represent GM Heritage Operations on nonprofit boards and affiliated organizations to further strategic goals and community impact.
• Cultivate partnerships with local institutions, educational organizations, and cultural entities to co-create programming and expand public access.
• Demonstrate a deep appreciation for automotive history and translate that passion into immersive, inclusive experiences for diverse audiences.
• Coordinate and conduct oral history interviews with executives, long-tenured employees, retirees, and other key figures to enrich GM’s storytelling archive.
• Oversee the identification, documentation, acquisition, and preservation of historically significant materials, providing expert guidance on archival best practices.
• Support daily operations including scheduling, logistics, vendor coordination, and facility management to ensure seamless and memorable visitor experiences.
• Lead recruitment, onboarding, and management of paid staff and volunteers, fostering a culture of learning, collaboration, and excellence.
• Mentor team members and cultivate an environment of continuous growth, innovation, and shared success.

Benefits

• From day one, we're looking out for your well-being–at work and at home–so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources .

What This Job Offers

• Job Type: Full-time
• Career Level: Manager