About the position
The position involves executing tactical marketing plans as set by the Director of Marketing to exceed plan, tour flow, cost/sales efficiency, and net volume targets for local Marketing. The role requires recruiting, hiring, and training Team Members for Marketing programs, managing relationships with Resort Operations, Sales, and Direct Marketing, and coordinating all tour flow for respective Sales Centers. The candidate will champion Hilton quality customer care culture throughout all Marketing channels and maintain performance management standards, compensation plans, and reporting for Marketing programs. Additionally, the role includes developing and managing relationships with local vendors, attractions, restaurants, and hotel partners to support regional needs, as well as securing new business through IPC and In House tours and future business through FPS Sales.
Responsibilities
- Execute tactical marketing plans to exceed plan, tour flow, cost/sales efficiency, and net volume targets.
- Recruit, hire, and train Team Members for Marketing programs.
- Manage and refine relationships with Resort Operations, Sales, and Direct Marketing.
- Manage and coordinate all tour flow for respective Sales Centers.
- Champion Hilton quality customer care culture throughout all Marketing channels.
- Maintain performance management standards, compensation plans, and reporting for Marketing programs.
- Develop and manage relationships with local vendors, attractions, restaurants, and hotel partners.
- Secure new business through IPC and In House tours.
- Secure future business through FPS Sales.
- Coordinate tour schedule and availability locally with Administrative and Sales team.
- Handle all Marketing related guest issues and NQ’s for Marketing tours.
- Handle tour issues in the lobby and Sales centers.
- Ensure Marketing presence at Sales Centers during tour rounds as needed.
- Provide ongoing training and shadowing to increase production.
- Work with HR to ensure all new Team Members attend New Hire Orientation and other training programs.
- Proactively seek and schedule ongoing workshops and training sessions.
- Coach the Marketing team in Guest Service and Booking on a weekly basis.
- Monitor the Marketing Coordinator’s sales pitches and customer interaction.
- Facilitate all marketing initiatives on the floor.
- Ensure FPS packages are offered to guests who can’t tour at all desks.
- Conduct monthly reviews and maintain monthly goals.
- Work lobby or prearrival phone shifts as needed.
Requirements
- 3+ years’ experience in Management.
- At least 2 years of local Marketing experience in areas such as In House Marketing and/or OPC.
- Knowledge of on-site and area specific prospect generation programs.
- Demonstrated success in managing relationships with branded hotel general management.
- Superior organizational and presentation skills.
- Excellent communication, training, and team building background.
- Ability to work flexible work schedules as needed.
- Ability to handle multiple priorities and duties.
- Alertness and attention to detail in projects.
Nice-to-haves
- 2+ years experience as a Manager of Marketing in a Vacation Ownership Environment.
