Manager, Influencer

Golin•Dallas, TX

1d•$55,000 - $95,000•Hybrid

About The Position

Golin Dallas is hiring a Manager, Influencer with a specialty in Influencer Strategy and Engagement. The Influencer Manager has an incredible opportunity to work with a rock star influencer team to strategize and execute campaigns featuring top paid and earned influencers, that helps promote and protect the brand in Dallas and keep Golin on top. You’ll work across clients as part of our digital team that excels at making brands hyper-relevant online to drive offline impact. You’ll work with a rock star team of digital catalysts, creators, and analysts on the Bridge to identify real-time opportunities, monitor issues and trends, as well as create and execute marketing campaigns for clients, including identifying influencers who are relevant to the brand and managing influencer relationships in a mutually beneficial way to maximize your client’s investment. You’ll integrate across digital platforms, organic and paid channels to drive results.

Requirements

Bachelor’s degree in marketing, communications or related field with 3-5 years’ experience at a digital, advertising, media or PR agency, and a deep understanding of social media and digital marketing, specifically influencer strategy
Passion for uncovering the latest digital marketing and social media platforms and tools
Excellent verbal, written, presentation and problem-solving skills
Experience working with influencer networks, individual influencers and influencer identification, management and measurement tools
Experience creating and executing paid social and digital campaigns across social channels such as TikTok, Facebook, Snapchat, Twitter, Instagram and LinkedIn
Experience executing brand-level social media strategies and ability to communicate them with complete digital fluency
Ability to execute and measure multifaceted campaigns and day-to-day communications initiatives
A strong understanding of digital and content marketing strategies, the ability to integrate campaign elements across earned, owned and paid media, and apply analytics to measure results and provide insights
Highly adaptable and ability to shift priorities in real-time to meet client needs

Responsibilities

Develop influencer strategies across a number of industries, verticals, and brand programs
Recommend the optimal influencer approach relevant to a client’s program objectives
Regularly identify and vet new and up-and-coming influencers for current and future programs
Create meaningful relationships with online influencers to deliver above and beyond content and engagement
Sever as a liason between client teams and influencers to deliver mutually beneficial results.
Negotiate influencer contracts, with guidance from legal and leadership to deliver solid ROI for clients
Manage off- and online influencer engagements including experiential and influencer events
Ensure all influencer engagements, both paid and organic, meet client and FTC guidelines
Serve as an ambassador of Golin’s influencer capabilities as it relates to organic and new business opportunities
Advise clients on and execute paid social media campaigns
Serve as expert in integrated digital programs across, paid, owned and earned media in social campaigns
Cultivate a culture of support, growth and partnership among team
Foster and maintain productive and influential client relationships
Identify solutions and work with teams and independently to drive client success and grow relationships
Serve as culture builder and mentor, driving innovation and ideas while sparking team members’ careers