Manager, Insights and Analytics
About The Position
Life Space Digital is reshaping the out-of-home media landscape by deploying digital screens in high-traffic office, multi-family, and retail environments. Our platform delivers content-rich experiences and targeted advertising directly to building occupants and visitors — starting in elevators, lobbies, and shopping center concourses. Backed by an experienced leadership team and aggressive growth targets, we are scaling across key U.S. markets with a focus on speed, precision, and long-term value for our partners. We are seeking an Insights and Analytics Manager to lead the development, storytelling, and delivery of audience insights and measurement that fuel our ad sales growth, content strategy, and market positioning. Reporting to the Head of Marketing, this role will partner closely with sales and marketing teams to turn audience data and campaign performance metrics into compelling narratives that win business and strengthen relationships with advertisers, agencies, and property partners. You will own the measurement strategy for Life Space Digital’s media network, including working with third-party audience measurement, research, and attribution providers, developing in-house analytics capabilities, and ensuring that our value story is backed by credible, data-driven proof points.
Requirements
- Minimum 5 years of experience in media research, analytics, or insights, with a strong preference for DOOH or digital/video media in an Ad Sales-driven organization
- Expertise in audience measurement methodologies, tools, and metrics relevant to digital out-of-home and cross-platform campaigns
- Proven experience working with third-party measurement and attribution providers
- Strong ability to interpret and simplify complex data for non-technical audiences
- Skilled in building data-driven narratives that support B2B marketing and sales objectives
- Proficiency in Excel, Google Sheets, and data visualization tools (e.g., Tableau, Power BI, Google Data Studio)
- Excellent communication, presentation, and storytelling skills
- Driven by a fast-paced, entrepreneurial spirit and ability to adapt and pivot in a start-up environment
- Get-it-done attitude with the ability to creatively problem-solve
- Ability to operate across a broad scope, from senior strategic leader to executional manager
Responsibilities
- Lead the audience measurement, insights, and analytics strategy for Life Space Digital, aligning with business development, ad sales, and marketing goals
- Manage relationships with third-party audience measurement partners to quantify audience reach that will inform impressions and rate cards
- Manage third-party audience measurement reports for reach, frequency, and impressions that are fed into programmatic exchanges
- Manage relationships with third-party audience insights partners to create profile narratives that inform the ad sales storytelling
- Manage relationships with third-party brand lift and attribution partners to conduct studies that measure campaign effectiveness
- Translate data and research findings into clear, compelling sales stories for client pitches, RFPs, and marketing materials
- Develop and maintain audience profiles by property type, market, and content category to support targeting and positioning
- Stay ahead of DOOH, digital and video media measurement trends to ensure Life Space Digital’s methodology remains competitive and credible
- Support sales teams to advise on measurement solutions that will help close deals
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
