Manager, Integrated Brand Marketing

IHG•Atlanta, GA

1d•Hybrid

About The Position

Develop and implement integrated marketing plans and campaigns that drive awareness of IHG Hotels & Resorts and an assigned portfolio of brands, ensuring alignment with overarching business goals, brand positioning, and regional strategies.

Requirements

Bachelor's Degree in Marketing, Communications or a relevant field of work or an equivalent combination of education and work-related experience.
Five to seven years of progressive work-related experience with demonstrated proficiency in multiple disciplines/processes related to the position, including brand marketing or campaign management.
Demonstrated marketing experience in organizing, planning, and executing small- to large-scale campaigns from conception through implementation
Ability to work cross-functionally and translate business objectives and strategy into marketing campaigns
Excellent organizational and communication skills with extreme attention to detail, accuracy and accountability

Responsibilities

Develop and execute 360 integrated marketing plans across paid, owned, and earned channels (regionally and globally)
Collaborate with cross-functional teams on integrated marketing plans, including Omni-Channel Marketing, Paid Media, Creative Services, PR, Social, Brand Strategy, and Analytics
Manage cross-functional teams, agencies and vendors to ensure timely and effective campaign execution
Track campaign performance, analyze data and metrics, and provide recommendations for campaign optimizations