Manager, Integrated Marketing Operations

JCPenney • New York, NY

1d

About The Position

The Manager, Integrated Marketing Operations is a senior operational leader within the Integrated Marketing and Creative Marketing organization. This role owns how marketing and creative work gets done — translating brand and business priorities into clear plans, disciplined workflows, and high-quality execution across all marketing initiatives.This leader is accountable for the end-to-end marketing operations ecosystem, ensuring that everything requiring creative resources — from day-to-day PDP production to major brand campaigns, shoots, video, and printed materials — is prioritized, resourced, and delivered efficiently. The Manager operates as the central owner of intake, prioritization, and delivery, enabling creative teams to focus on producing their best work while ensuring the business moves at speed.

Requirements

• 6–9+ years of experience in marketing operations, creative operations, integrated marketing, or project management within a marketing or creative organization.
• Proven experience owning complex, multi-channel marketing workflows end-to-end.
• Strong understanding of creative production across digital, video, photography, print, and PDP content.
• Demonstrated ability to prioritize, make decisions, and manage competing demands.
• Exceptional organizational, communication, and stakeholder management skills.
• Experience with project management, DAM, and workflow tools (e.g., monday.com).

Responsibilities

• Own the end-to-end intake, prioritization, and workflow management for all marketing and creative initiatives.
• Serve as the operational lead for all work requiring creative resources, including PDPs, seasonal brand campaigns, video, photography, print, and special projects.
• Translate brand, marketing, and business objectives into clear scopes, briefs, timelines, and delivery plans.
• Balance competing priorities, capacity, and deadlines, making informed tradeoffs to protect quality and delivery.
• Oversee planning and execution of 360 marketing initiatives from concept through delivery.
• Partner with Brand Strategy, Integrated Marketing, Merchandising, Digital, and Channel teams to align priorities and timelines.
• Provide operational leadership for campaign shoots, asset development, and production calendars.
• Identify risks, dependencies, and resourcing gaps early and drive solutions.
• Design, implement, and continuously improve marketing operations processes that increase efficiency, clarity, and speed-to-market.
• Own project management tools, documentation, and workflows supporting creative and marketing execution.
• Establish standards for briefs, approvals, timelines, feedback, and handoffs.
• Drive consistency and discipline across teams while remaining flexible to business needs.
• Act as the primary operational bridge between creative, marketing, product, merchandising, and channel teams.
• Set clear expectations and decision frameworks for stakeholders engaging creative resources.
• Facilitate alignment and accountability across cross-functional partners and external agencies.
• Own visibility into workload, capacity, timelines, and delivery performance across the creative organization.
• Provide regular updates to marketing and creative leadership on priorities, risks, and progress.
• Lead post-campaign and post-project retrospectives to drive continuous improvement.
• Lead, mentor, and develop project management and operations talent within the marketing organization.
• Foster a culture of ownership, clarity, collaboration, and high standards.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed