Manager, Intelligence & Ticketing

Serino Coyne•New York, NY

22h•$55,000 - $70,000

About The Position

We are seeking a mid-level Manager to oversee ticketing strategy, sales data analysis, and industry research for clients including Broadway shows, Off-Broadway shows, and cultural institutions across New York City. A successful candidate for this position will be able to make data-driven recommendations using sales and marketing data, effectively communicate those recommendations to internal teams and external clients, implement ticket programming and optimizations, and accurately measure results overtime.

Requirements

3 to 5 years of experience in a relevant, data-driven role.
Experience with ticketing within the live entertainment industry required.
Advanced Microsoft Excel skills are required (Macros & VBA, SUMIFS, XLOOKUP, PivotTables, charting, etc.).
Strong mathematical skills, analytical skills, and financial acumen required.
Ability to be available evenings and/or weekends as needed required.
Meticulous attention to detail and organizational skills required.
Ability to collaborate seamlessly and effectively across disciplines and departments required.
This is a client-facing role: excellent communication skills (written, in-person, and presenting to large groups) are required.

Nice To Haves

Specific experience with ticketing systems regularly used on and off-Broadway (STAR/Telecharge, Nliven/Broadway Direct, Tessitura, Ticketmaster, Audience View) a plus.
Experience with other data analysis or business intelligence tools (SQL, R, Python, Power BI, Tableau, etc.) a plus.
Proficiency with marketing or advertising, including media planning and digital media metrics, a plus.
Proficiency with qualitative and/or quantitative research a plus.

Responsibilities

Lead and support sales analysis for clients, making data-driven, strategic recommendations on pricing models, ticket programming and distribution against revenue goals and projections.
Create, submit, and revise programming to support all aspects of ticketing (dynamic and variable pricing adjustments, performance scheduling, special promotions, distribution management, group sales, etc.).
Liaise with industry ticketing and box-office partners to implement strategies across multiple ticketing systems and sales channels.
Effectively use sales data to anticipate trends and tell a story through clear, effective reporting and/or presentations -- translating complex data into clear, actionable strategies.
Collaborate with interdepartmental teams to make integrated recommendations across traditional media, digital media, marketing partnerships, social media, and more based on sales trends.
Leverage proprietary first-party behavioral data to inform new business strategies, growth opportunities, and audience segmentation for clients.
Create and distribute daily and weekly reporting as needed.
Cultivate a deep understanding of the Broadway and live entertainment industries, seasonal variables, and the competitive landscape to be a resource for both clients and agency teams.
Assist in maintaining agency-wide and industry-wide databases as needed.
Create and manage post-trip surveys, other quantitative surveys, or qualitative research studies as needed.