Manager, LHD Fashion Headwear

Lids•Indianapolis, IN

1d•Onsite

About The Position

Lids Sports Group is the largest licensed sports retailer in North America, selling fan and fashion oriented headwear and apparel across the United States and internationally. Operating out of Indianapolis, Indiana, our retail stores offer officially licensed headwear and apparel from collegiate and professional sports teams, along with top brands such as Nike, New Era, Lululemon, and Mitchell & Ness. In addition to our wide assortment, Lids is the industry leader in on demand customization. Lids operates more than 1,300 brick and mortar locations and specialty concept stores and continues to build partnerships and collaborations with iconic global brands and cultural influencers. Lids HD is the premium destination where fashion, culture, and sport intersect through curated product and storytelling.General Position SummaryThe Manager of LHD Fashion Headwear is responsible for supporting strategic initiatives across Lids HD Fashion Headwear. This role partners closely with leadership to execute product strategies, oversee operational processes, and enhance the consumer experience across both ecommerce and brick and mortar environments. The Manager will also lead all social media strategy and execution for Lids HD, ensuring alignment between product launches, storytelling, and community engagement. This position plays a key role in scaling product initiatives, supporting hyper local programs, and driving collaboration across merchandising, marketing, brand, and influencer partnerships.

Requirements

Bachelor’s Degree preferred
5+ years experience in digital marketing, product marketing, merchandising, or related field
Strong understanding of social media platforms, trends, and audience engagement strategies
Experience supporting product development or merchandise programs
Process improvement and operational execution capabilities
Strong analytical, strategic thinking, and project management skills
Excellent written and verbal communication skills
Ability to collaborate cross functionally with multiple teams
Highly organized with strong attention to detail and ability to manage multiple priorities
Passion for fashion, sports culture, and storytelling through product

Responsibilities

Partner with marketing and brand teams to coordinate influencer and collaborator partnerships tied to product launches and storytelling.
Support execution of the Lids hyper local initiative across targeted markets including product development, localized storytelling, and community partnerships.
Lead and execute social media strategy exclusively for Lids HD across all relevant platforms.
Develop campaigns and content strategies that promote product launches, brand initiatives, and cultural storytelling tied to Lids HD.
Drive follower growth, engagement, and brand advocacy across Lids HD social channels.
Manage influencer relationships, product gifting, and seeding strategies to support brand visibility and product launches.
Oversee planning, content calendars, reporting, and optimization across Lids HD social platforms.
Partner cross functionally with merchandising, marketing, brand, and operations teams to align product storytelling and campaign execution.
Manage budgets tied to social initiatives while monitoring performance and return on investment.
Meet ongoing deadlines in a fast paced marketing environment.

Benefits

Comprehensive medical, dental, and vision coverage effective on your first day of employment
401(k) plan with company match after 90 days, fully vested from day 1
100% employer-paid benefits, including short-term and long-term disability, life and AD&D insurance, and an Employee Assistance Program
Paid Parental Leave
Competitive annual bonus opportunity
Generous employee discount and exclusive perks
Attractive paid time off package including holidays and floating holidays
Flexible summer hours opportunity for eligible employees
Ongoing career development and professional training, including discounted secondary education courses and certification reimbursement for select departments.
A collaborative, innovative, and team-oriented work environment
Early Wage Access options to provide added financial flexibility