About the position
The Marketing Manager is an integral part of JELD-WEN who will champion the LaCantina Doors and VPI Windows subsidiary brands through recommendation and execution of initiatives in support of business needs, working with internal and external partners to drive growth, and evaluate performance of ongoing activities. This marketing team member will be responsible for driving traceable demand in the form of prospect conversion and lead generation. Daily responsibilities consist of helping to implement brand strategy that aligns with JELD-WEN’s subsidiary brands, mainly LaCantina Doors and VPI Windows. This role will coordinate and develop outbound campaigns, including paid media, digital programs, email nurture campaigns, social media, and other content management. Project manage campaign activity with internal and external partners to deliver on time, on budget, and on target results that support LaCantina and VPI Windows business and marketing goals.
Responsibilities
- Support development of outbound marketing initiatives, campaign planning, and report out on key performance indicators (metrics and targets)
- Create unique, differentiated marketing campaigns that consider target audience, key message, and demand generation while staying on brand
- Collaborate with key stakeholders to segment and target prospect audiences
- Create appropriate messaging and content deliverables, ensuring alignment to prospect decision process
- Ensure timely and accurate execution of outbound and inbound marketing campaigns for LaCantina Doors and VPI Windows
- Coordinate marketing plan delivery with agencies, internal creative services team, and media partners – project definition, management, and execution
- Guide paid media execution and optimization efforts for LaCantina and VPI Windows
- Manage social media content calendar – work with internal creative team, external contributors, and other key stakeholders to lead approval process of assets, and ensure ongoing utilization of assets in appropriate vehicles (paid ad activity, organic, etc.)
- Ensure brand standards compliance across assets and tactics
- Manage timelines, schedules, and budget
- Develop and implement inbound nurture content to track and measure lead conversions in the lead journey
- Coordinate website UI enhancements for new and updated digital content integration
- Assist with new product introduction planning and go-to-market commercialization efforts
- Manage key performance indicators to monitor campaign performance and make necessary improvements/adjustments
- Pull and aggregate marketing-driven data to provide digital marketing KPIs and create and present out on Monthly Operating Review meetings
- Review performance and KPIs against plan – articulate results and recommend optimizations
- Serve as LaCantina Doors and VPI Windows Brand Champion
- Lead all LaCantina and VPI brand marketing initiatives and campaigns
- Owner of LaCantina Doors and VPI Windows brand creative approvals to ensure both visual and voice/tone adherence to brand guidelines
- Ensure paid media spend and activity for LaCantina and VPI subsidiaries leverages scale and best practices of JELD-WEN
- Align with key marketing functions (Channel Marketing, Digital, etc.) to ensure brand integration into broader marketing programs and initiatives
Requirements
- Minimum 4-year degree in marketing, business or related field
- A minimum of 3 years of experience in position with similar responsibilities
- Experience in development, implementation and successful execution of plans to generate new business in targeted market segments
- Experience in digital marketing, including paid, organic and SEO
Nice-to-haves
- Preferred experience with Salesforce, Salesforce Marketing Cloud, Datorama, and Google Analytics
- Experience developing and executing lead generation programs
- Preferred experience with WordPress
- Experience utilizing project management tools such as Monday.com
Benefits
- Competitive compensation & benefits packages
- Medical & dental
- Generous leave policies
- Retirement program
