About the position
TigerConnect transforms healthcare with the industry’s most widely adopted clinical collaboration platform – uniquely modernizing the way doctors, nurses, care teams, patients, and data connect. With solutions spanning care team communication, scheduling automation, alarm management and event notifications, nurse call, patient engagement and more, we accelerate productivity, reduce costs, and improve patient outcomes, safely and securely. More than 8,000 healthcare organizations trust us to deliver enterprise-ready solutions, making this possible with the right group of dedicated, thoughtful trailblazers. Today, private practice doctor’s offices, small and large hospice centers, and some of the largest healthcare organizations in the United States rely on TigerConnect. We’re a fun, hungry, smart, innovative group of eclectic people who are passionate about transforming the way clinical care teams work and communicate. We’re seeking a hands-on, tech-savvy Manager, Marketing Operations who’s eager to own and optimize our GTM tech stack, help drive campaign execution, and proactively surface insights that fuel smarter growth—using modern tools and AI when possible. As the Manager, you will partner with our Marketing and Revenue Operations team by optimizing our Marketing processes, implementing efficient workflows, and leveraging data-driven insights to drive Marketing effectiveness.
Responsibilities
- Manage and optimize marketing technology, including Marketo, Outreach, Full Circle, Qualified, and other marketing platforms.
- Collaborate with Revenue Operations, Marketing, and other relevant stakeholders to evaluate and apply AI and automation tools to improve campaign execution speed, lead lifecycle efficiency, and team productivity.
- Stay current with evolving MarTech and RevOps trends, especially where AI and workflow automation are advancing marketing scale and insight generation.
- Execute and support campaign builds (emails, landing pages, lead flows) directly within Marketo and related tools, in close partnership with Demand Gen.
- Analyze marketing performance data to measure the effectiveness of campaigns and initiatives through Full Circle and other marketing attribution platforms.
- Own the integrity of lead lifecycle definitions, scoring logic, and attribution flow in partnership with Marketing and RevOps.
- Partner with the Campaign and Demand Gen teams to ensure accurate and timely measurement of campaign influence and ROI.
- Provide core dashboards and analysis to answer stakeholder questions, while independently identifying early signals and optimization opportunities from campaign and funnel performance.
- Identify opportunities to streamline marketing processes and improve efficiency in partnership with the Marketing organization.
- Develop and implement standardized workflows and best practices across marketing teams.
- Continuously monitor and evaluate marketing processes to identify areas for improvement.
- Provide leadership, coaching, and mentorship to enable high-quality work and strong team performance.
- Coach, motivate and lead team member(s) to help reach their optimum performance level(s).
Requirements
- 8+ years of experience in marketing operations, marketing analytics, or related roles.
- 4-5 years Marketo experience and Marketo certification.
- Familiarity with modern RevOps principles and a passion for leveraging automation and AI to improve efficiency and scale GTM performance.
- Experience managing people; with a focus on development, performance, and productivity.
- Strong analytical skills with experience in data analysis and reporting.
- Proven track record of optimizing marketing processes and driving efficiency.
- Strategic thinker with a results-oriented mindset and a focus on continuous improvement.
- Proficiency in marketing technology platforms such as SFDC, Marketo, Outreach, and others.
- Excellent project management skills with the ability to manage multiple projects simultaneously.
- Strong communication and interpersonal skills with the ability to collaborate effectively across teams.
Benefits
- Enjoy remote flexibility with teams across the US and globally - plus prime office space in Santa Monica, California.
- Excellent Medical, Dental, and Vision insurance for you and your family plus a 401k match.
- Focus on your well-being through our wellness reimbursement program and company-wide wellness days (extra days off to rest and recharge).
- Our flexible time off lets you work hard and play hard—on your schedule.
- Join a mission-driven team committed to making a real impact in the world of healthcare.
