Manager, Marketing Strategy

KITH

1d•$90,000 - $115,000•Onsite

About The Position

Kith is seeking a Manager, Marketing Strategy, for their growing F&B unit, which includes established Cafe concepts and Kith Treats. New York's first dedicated cereal bar, Kith Treats was founded in 2015 as part of the Kith experience, and now operates a total of seventeen shops located inside all Kith flagships globally. This role will report to the Vice President of Content, & Marketing Strategy, and work closely with the Senior Director, Operations Food & Beverage.

Requirements

4-6 years of marketing experience in the Food & Beverage realm
A tireless sense of creativity and the desire to breed a loyal audience that's consistently primed to be surprised, delighted and impressed
A broad awareness for the ways relevant aspects of the marketing matrix play out across different verticals in and outside of our space, including media and influencer relations, LTOs and loyalty programs
A collaborative mindset, with the ability to work across key teams cross-functionally
An uncompromising discipline for our brand standard, as well as an openness to explore new avenues for growth, reach and problem solving
Excellent written and oral communication skills, with high attention to detail and a thorough sense of follow through
An innovative, resourceful, self-starter mentality
An ability to respond and react to tight deadlines, shifting priorities and the needs of the brand on a micro and macro level
A keen understanding of the Kith brand, who it serves and how our audience behaves
A deep understanding of the social media landscape and ease in navigating major platforms including TikTok, Twitter and Instagram

Responsibilities

Asset development and distribution
Communicate the brand’s visual asset needs for each project to the Content team and oversee and lead execution of their creation
Create social media communication strategies, conduct community management, pull and analyze performance analytics
Author all consumer-facing marketing materials, including social copy, blog copy, loyalty emails and digital newsletters
Develop and ideate creative for F&B content development
Work cross-functionally with Photo, Retouch, Art Direction, & Culinary Development teams
Manage the brand’s mainstay programming and Limited Time Offering (LTO) calendar
Work alongside Partnerships division to support deliverables throughout all phases of the partnership process
Lead marketing efforts across all global Kith Treats markets
Manage local programming, digital marketing, and retail activations
Be and remain acutely aware of food and cultural trends, relevant happenings and the competitive landscape
Mood board, ideation, develop copy, social media management, release calendar rollout
Work closely with treats graphics team across marketing efforts
Ability to pitch ideas to Executive leadership