Manager, Marketing

About the position

The Marketing Manager supports department colleagues to execute consumer marketing strategies and plans at Watkins Glen International (WGI). This position's primary focus is administrative and general support on projects to maximize productivity and efficiency on the team.

Responsibilities

• Support and lead the development and execution of marketing strategies and multi-platform promotional plans in addition to providing overall support Watkins Glen.
• Lead the execution and implementation of marketing campaigns and promotions across all platforms.
• Ensure accuracy and excellence of all work done by internal and external creative partners.
• Meeting scheduling, preparation and note taking.
• Update and manage all key marketing documents/assets on a regular basis.
• Website review and edits - will be responsible for submitting the forms to the portal for changes that need to be made.
• Work closely with various departments within WGI/NASCAR to collaborate on grassroots and event initiatives while supporting efforts to drive new event business / data capture at events.
• Assist with the day-to-day management of WGI marketing strategies and plans.
• Track performance of all digital and email efforts and be a resident expert on all key performance metrics.
• Submit creative requests and provide input on creative development and execution of marketing campaigns and materials.
• Work with colleagues to support development of presentations, and help package reports, analysis and business performance metrics.
• Assist with coordinating and executing VIP experiences for promotional prize winners.
• Ensure Public Address Announcement are written and executed during event weekends as needed.
• Assist Event Experience team lead with delivery of plans for execution of jumbotron inventory as needed.
• Assist the Event Experience Coordinator with the supervision of seasonal event staff & act as point person for track photographers.
• Support the President and team lead (events, etc.) with any special projects or other duties as assigned.
• Represent the track and brand at events in the community/region.
• Work closely with the Chamber of Commerce and attend events locally.
• 10% travel including weekends (team summits and potentially assisting with other tracks event weekends).
• Other duties as assigned.

Requirements

• Bachelor's degree preferably in sports/entertainment management, business or communications; or equivalent combination of education and experience.
• Minimum of four (4) years related experience and/or training in sports, entertainment event marketing.
• Proven track record of creative, successful events.
• Must have excellent proofing skills.
• Experience collaborating with colleagues in graphic design, sales, marketing, and communications.
• Ability to work independently and also as a part of the team to meet business needs.
• Excellent organizational, negotiating, and multitasking skills.
• Strong understanding of digital marketing tools and techniques, including social media and email marketing.
• Ability to remain calm under pressure and maintain a customer-service mindset.
• Creative mindset with a strong attention to detail.
• Ability to establish and maintain relationships with vendors, coworkers and leaders.
• Exceptional communication and interpersonal skills.
• Ability to lead projects and manage multiple priorities in a fast-paced environment.
• Experience in managing budgets and tracking expenses.
• Self-starter who takes initiative and can take a project from start to finish.
• Ability to anticipate problems and implement immediate corrective action.
• Proficient computer skills including Microsoft Office Suite. Knowledge of Adobe Creative Suite (Cloud Creative) a plus.
• Must possess a valid driver's license with a safe driving record.

Benefits

• Highly competitive salaries.
• Solid benefits package focused on wellness.
• Opportunities for personal and professional growth and development.