Manager, Measurement Innovation
About The Position
About The Position | Major Goals and Objectives and Location Requirements: As a critical member of the Measurement Innovation team, the Manager will serve as a strategic partner to our Sales & Account Strategy Groups and Ad Agency (MNI), providing data-driven insights that support the advertising campaigns across the entire People, Inc. portfolio. This high-visibility, front-line role is pivotal to setting People, Inc. up for sales success and growth by delivering actionable insights and strategic recommendations to our advertiser clients. The Manager will leverage deep expertise in advertising measurement, primary research techniques, and project management to oversee the end-to-end research process from ideation to final presentation. This position will report to the Associate Director, Measurement Innovation. Schedule Requirements: Hybrid 3x a week - (New York) In-office Expectations: This position is hybrid in-office, with the ability to work remotely for up to 2 days per week. About The Team | The Team and/or Brand: The Measurement Innovation team works every day on measuring campaign performance with third party partners as well as our own proprietary measurement. Their work helps not just prove that advertising with People Inc. works, but also provides insights into what is working and where there are opportunities for improvement. This nuance is important, as it is a critical piece of motivating additional spend from our partners--we don't just perform, we help you understand your consumers and reach them even better in the future. About The Position’s Contributions: Lead Comprehensive Measurement Projects: Manage all phases of research projects, from strategy development and methodology selection to final reporting and client presentations. Custom Research Design & Execution: Define the best methodologies based on client goals, prepare proposals, oversee sample design, questionnaire development, and data collection. Manage data analysis and ensure insights are effectively communicated through detailed reports and presentations. Ad Effectiveness Evaluation: Utilize and learn new tools to measure and evaluate campaign performance across digital media channels, providing actionable recommendations for campaign optimization. Vendor & Partner Management: Supervise and manage research vendors, ensuring timely project delivery, maintaining high-quality standards, and troubleshooting issues as they arise. Act as the primary liaison between the internal team and external research partners. Strategic Sales Consulting: Act as a trusted advisor to the sales team, leveraging data-driven insights to shape strategy and deliver compelling sales presentations. Collaborate to create case studies that combine data insights with persuasive storytelling. Knowledge Sharing & Training: Interface with Sales & Account Strategy teams to educate and train on research capabilities and insights, fostering a culture of data-driven decision-making. Build and maintain a robust library of case studies to serve as a valuable resource. Process Setting: Create and evaluate effectiveness of internal processes, establish clear working relationships and expectations across all stakeholders. Innovative Campaign Insights: Evaluate new research suppliers and tools, leading pilot projects to assess new methodologies and platforms, and recommending innovative solutions to senior leadership. Thought Leadership: Develop best practices and principles for effective digital campaign measurement, contributing to the continuous improvement of research methodologies and client success.
Requirements
- A four-year college degree in a relevant field is required.
- 4+ years of experience in advertising effectiveness research, insights, or measurement within a media, marketing agency, or brand context. Experience in digital required (programmatic experience preferable).
- Proven ability to lead and manage multiple, complex research projects simultaneously, ensuring timely delivery and high-quality output.
- Direct experience managing external research vendors, project timelines, and providing strategic direction to internal and external teams.
- Strong background in web, mobile, video, and social advertising with the ability to evaluate campaign performance across channels.
- Demonstrated ability to partner with Sales teams, translating data insights into actionable strategies and compelling sales presentations.
- Exceptional analytical, PowerPoint, and Excel skills with the ability to communicate complex data in a clear and compelling way. Strong verbal and written communication skills are a must.
Nice To Haves
- Experience working with CTV and audio ad formats
- Advanced proficiency with analytics and research tools/vendors (e.g., Lucid, Dynata, Nielsen)
- Experience with political/CPG/public works sales categories and their unique KPIs
Responsibilities
- Lead Comprehensive Measurement Projects: Manage all phases of research projects, from strategy development and methodology selection to final reporting and client presentations.
- Custom Research Design & Execution: Define the best methodologies based on client goals, prepare proposals, oversee sample design, questionnaire development, and data collection. Manage data analysis and ensure insights are effectively communicated through detailed reports and presentations.
- Ad Effectiveness Evaluation: Utilize and learn new tools to measure and evaluate campaign performance across digital media channels, providing actionable recommendations for campaign optimization.
- Vendor & Partner Management: Supervise and manage research vendors, ensuring timely project delivery, maintaining high-quality standards, and troubleshooting issues as they arise. Act as the primary liaison between the internal team and external research partners.
- Strategic Sales Consulting: Act as a trusted advisor to the sales team, leveraging data-driven insights to shape strategy and deliver compelling sales presentations. Collaborate to create case studies that combine data insights with persuasive storytelling.
- Knowledge Sharing & Training: Interface with Sales & Account Strategy teams to educate and train on research capabilities and insights, fostering a culture of data-driven decision-making. Build and maintain a robust library of case studies to serve as a valuable resource.
- Process Setting: Create and evaluate effectiveness of internal processes, establish clear working relationships and expectations across all stakeholders.
- Innovative Campaign Insights: Evaluate new research suppliers and tools, leading pilot projects to assess new methodologies and platforms, and recommending innovative solutions to senior leadership.
- Thought Leadership: Develop best practices and principles for effective digital campaign measurement, contributing to the continuous improvement of research methodologies and client success.
Benefits
- medical
- dental
- vision
- prescription drug coverage
- unlimited paid time off (PTO)
- adoption or surrogate assistance
- donation matching
- tuition reimbursement
- basic life insurance
- basic accidental death & dismemberment
- supplemental life insurance
- supplemental accident insurance
- commuter benefits
- short term and long term disability
- health savings and flexible spending accounts
- family care benefits
- a generous 401K savings plan with a company match program
- 10-12 paid holidays annually
- generous paid parental leave (birthing and non-birthing parents)
- voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance
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What This Job Offers
Job Type
Full-time
Career Level
Manager
