Manager of Marketing and Communication

About the position

The Manager of Marketing and Communication is responsible for overseeing all external communications for CHC/SEK, driving efforts to engage with the community, attract patients, and promote the organization's mission. This role will develop and implement both short- and long-term strategies to effectively communicate CHC/SEK's story to external audiences, including patients, community members, and potential employees. The Manager will create compelling content across various channels, including media outreach, social media, and digital platforms, to ensure the organization's message is clear, consistent, and impactful. Additionally, the Manager will oversee production of content that enhances employee and patient satisfaction.

Responsibilities

• Provide supervision of, and strategic direction to the Marketing and Communications team.
• Design, develop, and direct comprehensive marketing strategies and programs to ensure CHC/SEK and its service lines receive consistent and adequate exposure.
• Translate the annual marketing vision into integrated business plans, tactics, and deliverables.
• In collaboration with the President and Chief Strategy Officer, create, define, and continually assess the CHC/SEK branding to ensure alignment with the mission.
• Identify strategies to promote CHC/SEK service lines, clinics, and focused new provider campaigns.
• Conduct marketing research and provide insights for long-term marketing strategies.
• Report campaign results to the President and Chief Strategy Officer.
• Use data-driven insights to identify shifts in consumer trends, competitor activities, and market conditions.
• Write and produce press releases and build relationships with local and state media.
• Support the President and Chief Strategy Officer in managing media relations.
• Manage CHC/SEK's digital presence, including websites and social media platforms.
• Collaborate closely with contracted media vendors to ensure the CHC/SEK story is effectively conveyed through campaigns.
• Capture high-quality photography and video content for CHC/SEK events as needed.

Requirements

• Bachelor's degree or equivalent in Journalism, Communication, or Marketing.
• 5+ years of experience in Journalism and/or Marketing that includes a multiple-channel approach including web design and social media.
• Must possess research and quality writing skills with strong emphasis on AP Style.
• Exceptional skill with social media writing, video editing, and web design.
• Proficiency in Microsoft Office software, including Word, Excel, PowerPoint, and Outlook.
• Proficiency with Adobe Creative Suite, CANVA, and social media platforms.
• Must possess a valid Driver's license and good driving record, as travel is a requirement for this position.

Benefits

• Waived copays for most medical, behavioral health and pharmacy prescriptions at any CHC location
• Medical, Dental, Vision, and Voluntary Life Insurance
• Critical Illness, Accident, Short-Term Disability, and Pet Coverage
• Company paid life insurance and long-term disability
• Retirement Plan- 5% Employer Contribution
• Medical & Dependent Care Flexible Spending Accounts
• PTO- Starts accruing day 1 (Plus an additional 8 hours for your birthday!)
• Employee Assistance Program (EAP)
• CEU and License Reimbursements for eligible positions