Manager Omnichannel Data & Insights

O'Reilly Auto Parts • Headquarters, KY

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About The Position

The Omnichannel Data & Insights Manager is responsible for leading analytics and research teams and initiatives that deliver actionable insights into customer behavior and research, omnichannel performance, and retail operations. This role partners cross-functionally to support data-driven decisions made across omnichannel, marketing, ecommerce, store operations, and digital merchandising and is responsible for executing the reporting/analytics strategy, team development, establishing best-practices, and providing key insights to stakeholders. ESSENTIAL JOB FUNCTIONS Lead, develop, and manage the Data Analytics and Customer Research teams, including staffing, performance management, coaching, and professional development. Define and oversee processes for collecting, validating, and integrating omnichannel, marketing, operational and customer data across retail, ecommerce, loyalty, marketing, and digital platforms. Deliver actionable insights and recommendations related to customer journeys, fulfillment performance, and end-to-end retail and ecommerce experiences. Establish analytics governance, reporting standards, and best practices to ensure accuracy, consistency, and timeliness of insights and deliverables. Partner with Store Operations, Distribution Centers, Merchandising, Pricing, Marketing, and Data Science teams to develop comprehensive views of retail and omnichannel performance. Support product, platform, and experience roadmaps by defining success metrics, analyzing customer behavior, and designing measurement frameworks for new initiatives and enhancements. Manage relationships with analytics, research, and technology vendors to ensure projects are delivered on time, within scope, and within budget. Analyze retail and digital marketing campaigns to assess effectiveness and provide data-driven recommendations that improve traffic, conversion, retention, revenue, and key performance indicators. Identify customer, market, and operational trends through advanced analytics and customer research to support strategic planning and long-term growth. Develop and maintain executive-level dashboards and reporting tools to monitor retail, ecommerce, and customer experience performance on a daily, weekly, monthly, and annual basis. Lead competitive and market research initiatives to identify customer needs, industry trends, and opportunities for differentiation. Manage special projects and ad hoc analytical initiatives as assigned by senior leadership.

Requirements

• Ability to lead, develop, and supervise teams.
• Experience with specific marketing, research, and analytic tools: Google Analytics, Tag Manager, Domo, SQL, APT, SimilarWeb, Google Ads, etc.
• Strong skills in understanding tags for tracking, pulling/extracting data, and building comprehensive reports/dashboards
• Excellent analytical skills with demonstrated experience turning data into actionable insights.
• Inquisitive and in constant pursuit of innovative ways to drive results; does not settle for the status quo.
• Experience working with cross-functional teams with an ability to influence others internally and externally.
• Ability to manage projects, be organized, and set clear priorities.
• Excellent written verbal and communication skills.
• Proactive, self-starter who is comfortable in a team-oriented work environment.

Nice To Haves

• Bachelor’s degree in marketing, statistics, mathematics, analytics, research or business or equivalent work experience.
• 4-6 years of experience in marketing analytics, business intelligence, or site operations/optimization.
• Automotive knowledge a plus.

Responsibilities

• Lead, develop, and manage the Data Analytics and Customer Research teams, including staffing, performance management, coaching, and professional development.
• Define and oversee processes for collecting, validating, and integrating omnichannel, marketing, operational and customer data across retail, ecommerce, loyalty, marketing, and digital platforms.
• Deliver actionable insights and recommendations related to customer journeys, fulfillment performance, and end-to-end retail and ecommerce experiences.
• Establish analytics governance, reporting standards, and best practices to ensure accuracy, consistency, and timeliness of insights and deliverables.
• Partner with Store Operations, Distribution Centers, Merchandising, Pricing, Marketing, and Data Science teams to develop comprehensive views of retail and omnichannel performance.
• Support product, platform, and experience roadmaps by defining success metrics, analyzing customer behavior, and designing measurement frameworks for new initiatives and enhancements.
• Manage relationships with analytics, research, and technology vendors to ensure projects are delivered on time, within scope, and within budget.
• Analyze retail and digital marketing campaigns to assess effectiveness and provide data-driven recommendations that improve traffic, conversion, retention, revenue, and key performance indicators.
• Identify customer, market, and operational trends through advanced analytics and customer research to support strategic planning and long-term growth.
• Develop and maintain executive-level dashboards and reporting tools to monitor retail, ecommerce, and customer experience performance on a daily, weekly, monthly, and annual basis.
• Lead competitive and market research initiatives to identify customer needs, industry trends, and opportunities for differentiation.
• Manage special projects and ad hoc analytical initiatives as assigned by senior leadership.

Benefits

• Competitive Wages & Paid Time Off
• Stock Purchase Plan & 401k with Employer Contributions Starting Day One
• Medical, Dental, & Vision Insurance with Optional Flexible Spending Account (FSA)
• Team Member Health/Wellbeing Programs
• Tuition Educational Assistance Programs
• Opportunities for Career Growth

What This Job Offers

• Job Type: Full-time
• Career Level: Manager