Manager, Operations Analytics (Marketing Automation and Digital Asset Management)

Walmart•Bentonville, AR

3d•$80,000 - $155,000•Onsite

About The Position

As marketing evolves through AI-powered workflows, intelligent automation, and rapidly advancing marketing technologies, Sam’s Club is focused on translating innovation into measurable business outcomes. The Manager, Marketing Automation & AI Enablement plays a critical role in operationalizing this transformation. This role sits at the intersection of Marketing Strategy, Marketing Operations, Channel teams (Ecom, Paid, Non-Paid), and Product/Technology—ensuring automation and AI capabilities are aligned to strategic priorities, operational workflows, channel performance goals, and technical feasibility. You will bring clarity and structure to complex, cross-functional initiatives—translating business requirements into actionable execution plans and ensuring alignment between marketing objectives and technical delivery. Success in this role means: Marketing, Channel, and Product/Tech teams are aligned on AI and automation priorities. Initiatives are delivered on time with clear ownership and minimal friction. Channel teams adopt new capabilities with clarity and confidence. Leadership has transparent visibility into roadmap progress and impact. AI and automation capabilities are embedded into channel execution workflows.

Requirements

5–8 years of experience in Marketing Operations, Marketing Automation, MarTech, Digital Marketing, or related roles.
Experience working cross-functionally with both business and technical stakeholders.
Familiarity with enterprise marketing technology ecosystems and automation platforms.
Exposure to AI-enabled marketing tools or intelligent automation use cases.
Strong project management and stakeholder alignment skills.
Ability to translate business needs into structured technical requirements.
Experience operating in a matrixed organization.
Option 1: Bachelor's degree in Business, Engineering, Statistics, Economics, Analytics, Mathematics, Arts, Finance or related field and 2 years' experience in data analysis, data science, statistics, or related field.
Option 2: Master's degree in Business, Engineering, Statistics, Economics, Analytics, Mathematics, Computer Science, Information Technology or related field.
Option 3: 4 years' experience in data analysis, data science, statistics, or related field.

Nice To Haves

Data science, data analysis, statistics, or related field
Master’s degree in Business, Computer Science, Engineering, Statistics, Economics, Analytics, Mathematics, Computer Science, Information Technology or related field
Related industry experience (for example, retail, merchandising, healthcare, eCommerce)
Successful completion of assessments in data analysis and Business Intelligence tools and scripting languages (for example, SQL, Python, Spark, Scala, R, Power BI, or Tableau)

Responsibilities

Marketing, Channel & Product/Tech Alignment Partner closely with Marketing, Ecom, Paid, Non-Paid teams to identify automation and AI opportunities that improve performance and efficiency.
Translate channel business requirements into clearly defined use cases and technical inputs for Product and Technology teams.
Ensure automation and AI initiatives are aligned with platform capabilities, data architecture, and enterprise technology standards.
Act as a connector across business and technical stakeholders to reduce friction and accelerate execution.
Marketing Automation Execution & Digital Asset Management (DAM) Execution Support advancement of enterprise marketing automation and orchestration capabilities to improve personalization, lifecycle marketing, and campaign effectiveness.
Identify workflow inefficiencies across content production, asset management, and distribution, and campaign activation.
Partner with the Marketing Automation & AI Acceleration Lead and Product/Tech to: Enhance integration between DAM and activation platforms (email, paid media, onsite, etc.); enable dynamic content assembly and asset reuse across channels; automate asset tagging, metadata enrichment, and governance workflows.
Ensure DAM workflows are scalable, documented, and compliant with brand, legal and governance standards.
Support asset lifecycle management processes including ingestion, versioning, and archiving, and expiration control.
Digital Asset Management (DAM) Governance & Optimization Support governance frameworks for asset taxonomy, metadata standards, naming conventions, and access controls.
Partner with Creative, Brand, Legal, and Compliance teams to ensure asset rights management and usage guidelines are operationalized within DAM workflows.
Monitor DAM adoption and asset utilization metrics to identify optimization opportunities.
Drive continuous improvement in asset discoverability, reuse rates, and time-to-market for campaigns.
Coordinate vendor engagement related to DAM platform enhancements and roadmap prioritization.
AI Initiative Planning & Support Support intake, documentation, and refinement of business requirements across Marketing and Channels.
Assist in evaluating initiatives based on impact, readiness, technical dependencies, and capacity.
Translate prioritized initiatives into structured project plans with clear milestones and ownership.
Coordinate rollout planning in partnership with Product/Tech to ensure delivery feasibility and sequencing.
Rollout Execution & Adoption Execute rollout plans for AI and automation initiatives across marketing channels.
Coordinate pilots, phased releases, and scaling plans with Product/Tech and channel stakeholders.
Support structured adoption pathways including training, enablement materials, documentation, and workflow integration.
Monitor adoption metrics and provide feedback loops to Product/Tech and leadership.
Stakeholder Communication Develop clear updates and dashboards to provide visibility into initiative progress, risks, and outcomes.
Translate technical and operational updates into concise business-facing narratives.
Maintain consistent communication cadence across Marketing, Channels, and Product/Tech teams.
Cross-Functional Coordination Track timelines, dependencies, and deliverables across Marketing, Channel, and Product/Tech workstreams.
Identify misalignment early and proactively escalate risks or blockers.
Ensure consistent implementation of automation and AI capabilities across channels.
Change Management & Enablement Support change management efforts for AI and automation rollouts.
Clearly communicate what is changing; why it matters; how teams should engage; what success looks like.
Contribute to development of training materials, documentation, and use case libraries.
Monitor adoption signals and recommend adjustments to improve sustained engagement.
Governance & Measurement Track KPIs including adoption rates, efficiency gains, time-to-impact, and campaign performance lift.
Maintain project documentation, milestone tracking, and dependency management.
Support vendor coordination and ensure execution aligns with established governance frameworks.

Benefits

Beyond our great compensation package, you can receive incentive awards for your performance.
Other great perks include 401(k) match, stock purchase plan, paid maternity and parental leave, PTO, multiple health plans, and much more.
Health benefits include medical, vision and dental coverage
Financial benefits include 401(k), stock purchase and company-paid life insurance
Paid time off benefits include PTO, parental leave, family care leave, bereavement, jury duty, and voting.
You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.
Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
Live Better U is a company paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.

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