Manager, Partnership Marketing

PayPalSan Jose, CA
3d

About The Position

Develop and manage partnership marketing strategies to drive business growth and engagement Build and maintain relationships with partners, including regional system integrators, digital agencies, and consultants Audit the existing developer program experience and identify areas for improvement Design, build, and deploy strategic marketing communications to support the developer lifecycle Take ownership of developer-focused platforms, enhancing architecture, content, and SEO Plan and execute lead generation campaigns and lifecycle communications for developers Manage Developer Meetup events, including invitations, logistics, and execution Collaborate with partners to create joint go-to-market strategies and co-marketing initiatives Create marketing toolkit content to help developers promote solutions on their own channels Work closely with data and analytics teams to track performance and optimize strategies Develop and execute partnership marketing strategies to drive growth and engagement Manage and nurture relationships with key partners to maximize value for both parties Collaborate with internal teams to align partnership activities with broader marketing goals Create and manage marketing plans and campaigns in collaboration with partners Track, analyze, and report on the performance of partnership marketing initiatives Ensure contractual obligations with partners are fulfilled and align with company standards Stay updated on industry trends to inform partnership marketing strategies

Requirements

  • 5+ years relevant experience and a Bachelor's degree OR Any equivalent combination of education and experience

Responsibilities

  • Develop and manage partnership marketing strategies to drive business growth and engagement
  • Build and maintain relationships with partners, including regional system integrators, digital agencies, and consultants
  • Audit the existing developer program experience and identify areas for improvement
  • Design, build, and deploy strategic marketing communications to support the developer lifecycle
  • Take ownership of developer-focused platforms, enhancing architecture, content, and SEO
  • Plan and execute lead generation campaigns and lifecycle communications for developers
  • Manage Developer Meetup events, including invitations, logistics, and execution
  • Collaborate with partners to create joint go-to-market strategies and co-marketing initiatives
  • Create marketing toolkit content to help developers promote solutions on their own channels
  • Work closely with data and analytics teams to track performance and optimize strategies
  • Develop and execute partnership marketing strategies to drive growth and engagement
  • Manage and nurture relationships with key partners to maximize value for both parties
  • Collaborate with internal teams to align partnership activities with broader marketing goals
  • Create and manage marketing plans and campaigns in collaboration with partners
  • Track, analyze, and report on the performance of partnership marketing initiatives
  • Ensure contractual obligations with partners are fulfilled and align with company standards
  • Stay updated on industry trends to inform partnership marketing strategies
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