Manager, Product Marketing, Search Ads - Walmart Connect

About the position

As a part of Walmart Connect, you'll build industry-defining ad platforms that enable brands and sellers to connect meaningfully with shoppers, through high performing advertising that leverages Walmart's massive omni-channel data. We are seeking an experienced product marketing manager for the growing suite of advertising products. In this role, you will own go-to-market for Walmart Sponsored search ads solutions. You will develop market and product strategies, create product positioning and messaging, define and execute go-to-market strategies, and enable sales teams. You will play a pivotal role in driving market success and adoption of your products.

Responsibilities

• Driving product adoption and usage by providing effective product launch strategy & support
• Lead market assessment, quantitative analysis, qualitative feedback, and represent the voice of the market internally with Product Management
• Collaborate closely with Product Management to define the vision and strategic direction and priorities for Walmart Connect's product offering
• Identify market opportunities; build data and audience driven product marketing strategy, and develop a business case working closely with product teams and sales
• Create MRD (Marketing requirement doc) and collaborate with product teams to define product priorities
• Plan and lead cross-functional efforts to drive successful alpha and beta to test product-market fit, gain direct advertiser feedback, build use cases for more efficient product development iterations
• Develop product positioning and messaging that differentiates our product suite
• Lead sales enablement efforts, partnering closely with marketing and training teams
• Drive adoption of products and ensure best practices
• Provide thought leadership on market and competitive trends

Requirements

• Bachelor's Degree in Marketing, Business Administration, or related field, or 4 years' experience in Marketing, Business Administration, or related field
• 5+ years of experience in product marketing and 2+ years of experience in digital advertising
• A solid understanding of digital advertising especially search advertising
• Proven ability to form relationships and lead cross functional teams
• Exceptional communication skills in both writing and presentation
• Analytical and data-driven
• Structured and a strategic thinker

Nice-to-haves

• You are a problem solver at heart
• You're customer-centric in spirit and in execution
• You're comfortable influencing others, leading teams, and getting buy-in from leadership
• You have a sense of humor
• You have deep domain knowledge in Digital Advertising

Benefits

• Competitive pay as well as performance-based bonus awards
• Health benefits including medical, vision and dental coverage
• Financial benefits including 401(k), stock purchase and company-paid life insurance
• Paid time off benefits including PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting
• Short-term and long-term disability
• Company discounts
• Military Leave Pay
• Adoption and surrogacy expense reimbursement
• Live Better U education benefit program for full-time and part-time associates