Manager, Recruitment Marketing

Wonder • New York, NY

1d • Hybrid

About The Position

Wonder is scaling at an extraordinary pace, opening roughly 100 new store locations in 2026 alone, with that number doubling year over year. To fuel that growth, we need a creative and analytically-minded Recruitment Marketing Manager who can help build and execute candidate acquisition strategies that match our velocity. This role reports into our Talent Acquisition Programs & Enablement team, bridging data-driven programmatic advertising, employer brand storytelling, and on-the-ground recruitment marketing enablement, while supporting our full recruiting teams’ needs from a marketing lens. This role owns the full top-of-funnel candidate acquisition strategy — spanning media planning, programmatic job advertising, and creative asset development — while leading our Employee Value Proposition (EVP) workstream to help us better attract talent. The ideal candidate is equally comfortable helping shape strategy and executing, serving as a hands-on operator and internal consultant to our managers and recruiters, ensuring every dollar spent and every piece of content deployed drives measurable hiring outcomes.

Requirements

• 3–6 years of experience in recruitment marketing, talent acquisition, or performance marketing, with a clear track record of managing paid media and programmatic job advertising at scale.
• Hands-on experience with programmatic recruitment advertising platforms (Appcast, Joveo, Pandologic, or equivalent) and major job boards including Indeed, LinkedIn, and Meta.
• Strong analytical mindset with the ability to interpret media performance data, identify optimization opportunities, and present clear recommendations to non-technical stakeholders.
• Demonstrated experience managing multiple concurrent projects with competing deadlines; you are a natural project manager who keeps things moving without missing a beat.
• Experience developing or contributing to employer brand and EVP initiatives, including research, messaging frameworks, and creative briefs.
• Proficiency in performance reporting tools (Excel/Google Sheets required; Tableau, Looker, or equivalent BI tools a strong plus).
• Excellent written communication skills. You can distill complex data into crisp narratives and write clear, compelling candidate-facing and manager-facing content.
• Experience working with creative teams: you know how to write a good brief, give useful feedback, and move a project to completion without micromanaging.
• Comfort operating in a fast-paced, high-growth environment where priorities shift and urgency is the norm

Nice To Haves

• Experience supporting multi-unit, franchise, or QSR (quick service restaurant) hiring at scale.
• Familiarity with Paradox or similar applicant tracking systems and how they integrate with job distribution and tracking.
• Experience standing up Indeed Hiring Events or similar event-based recruiting programs for high-volume hourly roles.

Responsibilities

• Programmatic Job Advertising, Paid Media & Organic Strategies Own and optimize the end-to-end relationship with Appcast, our programmatic job advertising vendor, ensuring campaigns are continuously tuned to performance data and hiring velocity targets.
• Manage job ad spend across programmatic channels including Meta (Facebook) brand ads and, as the roadmap matures, paid search advertising, setting bid strategies, audience targeting, and budget allocation.
• Generate and present insights for campaign dashboards that track cost-per-applicant, cost-per-hire, source quality, and conversion rates across all paid channels; translate these insights into actionable optimization recommendations.
• Partner with TA counterparts to ensure Applicant Tracking System (ATS) data flows accurately back into media reporting so attribution is clean and reliable.
• Manage our Talent Community Program to help nurture warm leads for key groups across all of Wonder’s brands.
• Serve as the primary manager of Wonder's Indeed presence, overseeing sponsored job postings (managed through Appcast) and directly owning Indeed Hiring Events for hourly and frontline roles.
• Identify when to deploy brand advertising (for longer-horizon pipelines) versus immediate-response tactics like hiring events, and advise hiring partners accordingly.
• Partner with our internal creative team to maintain a comprehensive Recruitment Marketing Toolkit to support our field and corporate recruitment teams.
• Translate hiring strategy into manager-facing resources including job posting templates, social media content, local hiring event guides, candidate messaging frameworks, and in-store recruiting materials.
• Maintain and regularly refresh the toolkit as brand guidelines, market conditions, and hiring needs evolve, ensuring our teams always have current, on-brand assets.
• Act as the subject matter expert and go-to resource for field leaders with questions about local recruitment marketing execution.
• Lead the foundational research and framework development for Wonder's EVP — identifying what current and prospective employees value most about working here across corporate and hourly populations.
• Translate EVP findings into a strategic framework that informs candidate messaging, job advertising creative, career site content, and long-term employer brand investments.
• Partner with cross-functional teams to ensure the EVP is consistent with the internal employee experience and external brand voice.
• Own recruitment marketing analytics, in partnership with our people analytics team, across all channels — programmatic, paid social, Indeed, and earned media — building a single source of truth for performance reporting.
• Deliver regular reporting to TA leadership with insights on channel ROI, pipeline health, and campaign performance relative to hiring goals.
• Identify trends in applicant behavior, market conditions, and competitive positioning; proactively bring forward data-backed recommendations to optimize the acquisition strategy.
• Partner with TA Operations to define tracking standards, UTM structures, and reporting cadences that enable accurate cross-channel attribution.
• Use data to model future budget needs as the business scales, projecting spend requirements for new store openings and providing cost forecasts for planning cycles.

Benefits

• We offer a competitive salary package including equity and 401K.
• Additionally, we provide multiple medical, dental, and vision plans to meet all of our employees' needs as well as many benefits and perks that are not listed.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed