Manager, Regional Marketing Strategies

IXL Learning•Raleigh, NC

7d•Hybrid

About The Position

IXL Learning, developer of personalized learning products used by millions of people globally, is seeking a Manager, Regional Marketing Strategies to lead a team of Regional Marketing Associates. In this role, you will drive the development of high-impact marketing tools and regional initiatives that support our K-12 sales team and strengthen IXL’s presence with districts across the country. IXL is entering a new stage of growth. As our platform expands into core curriculum and assessment, and as we pursue more complex district opportunities, regional marketing plays an increasingly strategic role in supporting the field. As a Manager, Regional Marketing Strategies, you will lead the field marketing team in developing and executing programs that directly support sales pipeline and revenue growth. You will be a strategic partner to the sales organization, helping adapt national marketing strategy and sales priorities into targeted regional campaigns that resonate with district leaders. In this role, you will guide your team in supporting sales reps with effective marketing tactics while also identifying regional opportunities, shaping messaging, and bringing insights from the field back to the broader organization. Your work will support sales pipeline development, strategic district opportunities, and adoption of IXL’s expanding platform. The ideal candidate is proactive, strategic, collaborative, and passionate about helping educators succeed. This is a full-time position in our Raleigh, NC area office. The work schedule for this role is Monday-Friday in the office with the option to work from home one day per week.

Requirements

BA/BS degree
8+ years experience in a strategic field marketing / regional marketing leadership role
2+ years experience in a people management role
Strategic mindset: You think beyond individual tactics and focus on how marketing programs influence pipeline, revenue, and strategic opportunities. You are able to consider an idea from all angles, ask smart questions, and make thoughtful decisions that align with company needs and values
Written communication: You are an exceptional writer and editor with the ability to articulate the value propositions of IXL to different audiences
Market insight: You are skilled at identifying patterns and opportunities from field feedback, customer conversations, and sales data, and translating those insights into actionable marketing strategies
Interpersonal skills: You can effectively work cross-functionally, building collaboration and communication between Marketing, Sales and Product Management
Leadership and influence: You develop high-performing teams and build strong partnerships across the organization
Organization skills: You are a self-starter, detail- and deadline-oriented, organized, and have the ability to prioritize and use resources wisely

Responsibilities

Lead IXL’s regional marketing strategy, ensuring programs directly support sales pipeline development, revenue goals, and strategic company initiatives
Partner closely with sales leadership and account teams to identify opportunities, challenges, and priorities across territories, and translate these insights into effective marketing programs
Identify the most effective marketing tactics and materials for different sales opportunities and help sales teams focus on the messages that matter most
Develop proactive regional campaigns and sequences that combine multiple tactics (such as email outreach, events, and targeted collateral) to support the sales cycle and maximize each opportunity
Guide the field marketing team in executing high-impact initiatives that help sales reps engage prospects, nurture relationships, and advance deals
Help regionalize national messaging and marketing programs so they resonate with local audiences and align with territory-specific needs
Build strong product knowledge and support the sales team in positioning IXL’s solutions, including newer offerings such as core curriculum and assessment
Surface insights from the field—including customer feedback, common objections, and emerging opportunities—and synthesize them into actionable recommendations for marketing and leadership
Track and analyze the performance of regional marketing efforts, connecting activities to pipeline and revenue impact
Collaborate with marketing, product, and sales enablement teams to improve messaging, materials, and go-to-market strategies
Manage and mentor a team of Regional Marketing Associates, helping them grow from strong executors into strategic partners to the sales organization