Manager, Salesforce Marketing Cloud

About the position

We are seeking a data-driven Salesforce Marketing Cloud Manager to lead the implementation and optimization of Marketing Cloud (ExactTarget) to deliver personalized fan engagement, ticketing campaigns, and retention marketing in the sports and entertainment industry. This role will drive multi-channel customer journeys and ensure seamless integration with Sales Cloud and other platforms to support event promotions, memberships, and customer loyalty initiatives.

Responsibilities

• Own the configuration and management of Salesforce Marketing Cloud, including Email Studio, Journey Builder, Automation Studio, MobileConnect, and Contact Builder.
• Oversee the configuration and implementation of Marketing Cloud infrastructure components—including domains, SSL certificates, Sender Authentication Packages (SAPs), business units, and IP warming plans—for new implementations or migrations from other platforms.
• Manage audience segmentation, campaign setup, send strategies, and A/B testing to optimize engagement for ticketing, events, and promotions.
• Design and implement journey flows for new customer onboarding, event reminders, re-engagement campaigns, and loyalty programs using Journey Builder.
• Partner with Sales Cloud and Revenue Operations teams to sync data via API integrations (or Marketing Cloud Connect), ensuring a unified customer view.
• Monitor and analyze campaign performance (e.g., open rates, click-through rates, conversions) and optimize based on KPIs.
• Ensure compliance with CAN-SPAM, GDPR, CCPA, and marketing preference management standards.
• Leverage HTML/CSS, AMPscript, and Content Builder to create dynamic, personalized email and SMS templates.
• Train marketing teams on Marketing Cloud tools and establish best practices for campaign planning and execution.
• Configure and manage data extensions, segmentation, and audience targeting to ensure precise campaign delivery.
• Work with RevOps, Sales, and IT to align marketing strategies with revenue goals and fan engagement platforms.

Requirements

• 5+ years of hands-on Salesforce Marketing Cloud experience.
• Expertise in Marketing Cloud modules (Journey Builder, Email Studio, Automation Studio, MobileConnect, Content Builder).
• Strong proficiency in HTML/CSS, AMPscript, and SQL for email templates and data queries.
• Experience with Marketing Cloud Connect and Salesforce Data Extensions.
• Knowledge of Automation Studio and Salesforce Flow.
• Salesforce Marketing Cloud Email Specialist certification.
• Strong analytical, communication, and project management skills.
• Ability to translate marketing needs into technical solutions.
• Bachelor's degree in related field; equivalent experience considered.

Nice-to-haves

• Marketing Cloud Consultant certification.
• Marketing Cloud Developer certification.
• Data Cloud Consultant certification.

Benefits

• Health, Dental and Vision Insurance
• 401(k) Savings Plan
• 401(k) matching
• Paid Time Off (vacation days, sick days, and 11 holidays)