About the position
At Nestlé USA, we're all working towards the same goal - to delight and deliver for our consumers. With a rich portfolio of beloved brands, including DiGiorno, Toll House, and Coffee mate, in 97% of U.S. households, we have a unique opportunity - and responsibility - to be there for every moment in our consumers' lives. Joining Nestlé means becoming part of an inclusive workplace that inspires innovation, encourages strategic thinking and creativity, and celebrates your achievements. This position is not eligible for Visa Sponsorship. Nestlé USA's Coffee & Beverage Division is on a mission to craft cups that uplift our consumers and better our communities. Our diverse product portfolio is brimming with rich and fulfilling opportunities for motivated individuals. Our offices provide an inspiring and high-energy work environment that fuels our fast-paced growth, and our field-based positions across the country ensure that we are fully immersed and positioned to pioneer the coffee and beverage market. Together, we will elevate everyday moments with each sip.
Responsibilities
- Lead Shopper Marketing agenda for one of our top national accounts (Walmart) with focus on Paid Search and always on digital brand shops.
- Partner closely with the Coffee & Beverage eCommerce Retail Media Manager to align Walmart Paid Search campaigns to division Search strategies.
- Collaborate with cross-functional partners to implement Walmart-specific Paid Search strategies, monitor and analyze key metrics, report on campaign performance and optimize to improve campaign efficiency and effectiveness.
- Own relationship with customer-specific agency teams and Retailer Media Networks to drive performance accountability.
- Manage agency partners and vendors including briefing, evaluating Keyword and audience strategy, tactical activation plans and creative.
- Lead the development of shopper programming with an omnichannel approach.
- Build compelling selling tools/presentations to aid Sales partners in securing retailer support of key initiatives.
- Steer strategic internal annual planning which requires liaising with eCommerce Retail Media Manager & Walmart team.
- Identify and execute relevant test and learn plans to improve business performance.
- Build and maintain multi-discipline relationships within the organization and with the retailer.
- Effectively manage the specific customer Paid Search and omni-shopper marketing budget.
Requirements
- Minimum of 7 years of CPG brand/marketing/sales and/or Shopper Marketing experience.
- 4+ years of CPG eCommerce (Paid Search) or CPG Shopper marketing role preferred.
- Intermediate to advanced analytics, digital and omni-commerce knowledge.
- General manager mindset, thought leader and skilled collaborator with strong communication.
- Experience in Sales & Marketing, leading marketing and/or shopper communication.
- Strong attention to detail and follow through.
- Thrives in change and comfortable with ambiguity.
Nice-to-haves
- Understanding of the omni-channel environment with proficiency in paid search investment.
- Understanding of US retailers and their go-to-market strategies.
- Strong collaborative nature: ability to work in a cross-functional team environment.
- Is curious and takes initiative, develops, and seeks out creative and innovative ideas.
- Financial acumen related to managing a budget, ROI analysis and budget optimization.
- Influential and effective communicator proficient in storytelling and negotiating.
- Ability to leverage data and trends to generate insights that drive shopper behaviors.
- Excellent written and verbal communication skills.
- Advanced skills in Microsoft PowerPoint, Excel, and Word.
