Manager, Social Media Marketing - Network Brand

Capital One • McLean, VA

3d

About The Position

For almost two decades, Discover® Network, Diners Club International®, and PULSE® have operated together to form a global payment network that empowers cardholders to pay how, when, and where they choose—connecting people and payments worldwide. Join our Global Payment Network team to help shape the future of payments and deliver reliable, secure solutions around the world. Here, you'll create what comes next, driving meaningful impact at scale while accelerating your career The Network Brand Communications team is seeking a Social Media Manager with strong experience in social media management, content strategy development and social analytics. This individual will drive the go-to-market approach for Discover Network organic social media channels, oversee social platform and compliance governance, manage social content development and advocacy management.

Requirements

• Bachelor’s Degree or Military Experience
• At least 6 years leading digital marketing strategy and programs
• At least 6 years of multi-channel digital marketing experience on the client-side or agency

Nice To Haves

• MBA preferred with marketing relevant coursework (esp. Market Research, Marketing, Sociology, Psychology, Behavioral Economics)
• 7+ years of Social Media marketing experience
• 5+ years of experience in multi-channel campaign development, including research, planning and execution
• 2+ years of experience leveraging social analytics to drive creative strategy and optimize campaign performance
• Experience with platform-specific audience dynamics, ensuring creative content is native to each channel and engineered for high-value engagement
• Experience working within the Payments industry or B2B financial services industry

Responsibilities

• Manage key organic social channels: Meta, LinkedIn, YouTube, X, Reddit, Pinterest and new platform exploration.
• Lead holistic channel strategy and content development approach that align to Network business objectives
• Manage quarterly platform access activities and ensure enterprise access governance practices are being adhered to
• Ability to access, learn and navigate relevant platforms: Sprout, Sprinklr, Uberflip, Adobe Analytics, Google Analytics, and JIRA
• Supporting Standards, Job Aids/Processes and Controls are updated/created to align with PSP Social Standard and adhered against
• Represent and contribute in COF Advocacy program as main point of contract for the Network
• Partner with creative teams and agencies on implementation of new messaging and ad types
• Grow and nurture community management on owned social platforms by ensuring applicable comments, engagements, and direct messages are responded to within the agreed upon SLA
• Serve as the primary lead for recurring social reporting needs
• Partner with legal and compliance to obtain approvals for the routing of ad copy and audience targeting.

Benefits

• Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the Capital One Careers website. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager