Manager Social Media

Lincoln Tech•Parsippany-Troy Hills, NJ

1d•Hybrid

About The Position

Lincoln Tech is looking for a creative, data-savvy Social Media Manager to lead our social media strategy across corporate and campus channels. This hybrid role (2+ days onsite at our Corporate Office in Parsippany, NJ) offers the chance to shape how we connect with prospective students, build community, and tell compelling stories across multiple campuses nationwide. You'll develop content that drives real results, mentor a network of campus Social Media Admins, and use analytics to continuously improve performance. If you love creating engaging content, building communities, and seeing the direct impact of your work, this role is for you.

Requirements

3+ years of hands-on social media experience, including team management
Bachelor's degree (Marketing, Communications, Media, or related field preferred)
Strong creative skills with platforms like Adobe, Canva, or similar tools
Analytics mindset with ability to turn data into strategy
Excellent communication skills and ability to juggle multiple projects
Knowledge of SEO principles and social media best practices

Nice To Haves

Higher education or lead generation experience
Social media marketing or digital advertising certifications

Responsibilities

Lead social media strategy and execution across Facebook, TikTok, LinkedIn, Instagram, YouTube, and emerging platforms
Create compelling visual and written content that generates brand awareness and drives student enrollment
Train and support Social Media Admins across our campus network
Cover events, produce live streams, and create engaging recaps
Monitor trends, respond to community engagement, and manage online reputation
Analyze performance data and translate insights into actionable strategies
Manage relationships with campus teams, vendors, and platform representatives