About the position
The Studio Marketing Partnerships Manager at Fandango will join a small, yet mighty team to support executing cross-channel marketing campaigns and programs that drive critical marketing support for Fandango’s business units and our Studio relationships at large. Core responsibilities will include leading the charge on the marketing efforts for key Studio titles across the full title lifecycle (theatrical through in-home windows) via creative asset management and delivery, trafficking approvals from studios, aggregating and presenting performance details of promotions, and other marketing efforts as they come up. This role will internally touch all major consumer facing divisions of the organization, including integrated marketing, partner marketing, social media and content strategy, performance marketing and CRM. Externally, this position will have exposure to film and content marketing throughout the entire marketing lifecycle and include marketing strategy, media planning, growth marketing, execution, reporting, insight generation and optimization both within and across various channels.
Responsibilities
- Serve as the day-to-day point of contact for clients and studio partners, including fielding promotional requests, answering campaign-related questions, pitching ideas, and navigating feedback to relevant internal team members.
- Work with external partners and cross-functional stakeholders across the organization to build marketing programs as well as lead end-to-end marketing activation execution for key studio titles in theatrical and home entertainment windows.
- Lead project management on custom deliverables and timelines for Studio campaigns, including building project plans and overseeing all campaign elements from creative development, production, trafficking approvals, performance tracking, and reporting.
- Draft pitch materials, presentation decks, and share promotional plans for major theatrical/in-home releases, aggregate reporting on campaigns and promotions, work to build recommendations for marketing plans and build wrap reports using compiled program data.
- Partner with legal team to develop partnership agreements and promotional program rules.
- Collect & share competitive & industry trends, new technologies within the film/TV business and performance marketing arenas.
- Maintain tracking documents and calendars across marketing team.
- Any other duties as defined by Marketing leads.
Requirements
- 3+ years of experience in account management, Studio Marketing, Studio Franchise, or partner-facing role.
- Prior experience working in the media and entertainment industry space (film, TV, streaming, music, sports, entertainment agency, etc.) and/or at consumer-facing brands is essential.
- Experienced in managing end-to-end campaigns and coordinating promotional marketing assets and approvals.
- Experienced in leading projects, including working with cross-functional teams to orchestrate, collaborate, and execute multiple, high-priority marketing programs.
- Working knowledge of elements required to launch partnership programs: proposition development, marketing channels, commercial models, presentation-building skills, and operational mechanics.
- Good understanding of the theatrical film, OTT, and/or eCommerce market.
- Excellent communication and presentation skills, confidence in managing, influencing, and growing relationships with stakeholders internally and externally.
- Strong proficiency in Microsoft Office – Excel, SharePoint, OneDrive, PowerPoint, specifically, Keynote, Adobe systems, and Photoshop.
- Commercial, strategic, and technical mindset with strong attention to detail.
- Creative mindset with judgment and ability to prioritize and triage partner-related issues, solutions, and effectively motivate internal and external stakeholders to work towards a common goal.
- Exceptional organizational and time management skills, plus solid attention to detail, with the ability to reliably and efficiently deliver on plans and work independently without needing to be prompted to do so.
- Must show a very strong sense of initiative, intuition, forward-thinking proactivity, and self-awareness, and be able to follow through on assigned tasks with minimal supervision.
- A highly resourceful team player with a positive attitude who is willing to go the extra mile for the success of the team, and who understands that this role is an opportunity to grow and learn.
- Able to stay calm in high-stress, high-pressure situations.
- Ability to exercise discretion and keep strict levels of confidentiality.
Nice-to-haves
- Bachelor's degree preferred, with a concentration in marketing, advertising, or another related discipline.
- Experience with project management systems (Asana, Jira/Confluence, etc.), with tracking/database apps (Airtable/Salesforce), and with other systems that help teams get organized is a plus.
Benefits
- Medical, dental and vision insurance
- 401(k)
- Paid leave
- Tuition reimbursement
- Variety of other discounts and perks
