Manager, Web Copywriter

AmeriCares

1d•$72,000 - $79,000•Remote

About The Position

Americares is a global health and disaster relief organization that helps people and communities around the world access health in times of disaster and every day. Each year, Americares reaches 80 countries on average, including the United States, with life-changing health programs, medicine, medical supplies and emergency aid. Americares is one of the world’s leading nonprofit providers of donated medicine and medical supplies. For more information, visit americares.org. Americares Values: We create global community, treating people as they want to be treated. We respond effectively and responsibly, putting plans into practice. We embed ethics and equity in our work and workplace. We are better together; partnership is at our core. We ask and listen, to create sustainable solutions for a healthier tomorrow. We commit to quality, growing and improving to ensure individuals and communities thrive. Key Outcomes: In the first 90 days, the role will: -Learn and live the Americares values. -Complete all required new hire onboarding trainings. and the role will demonstrate: -Knowledge of Americares website content organization and content management lifecycle. -Proficiency in WordPress, creating/editing copy content. -A high-level understanding of Americares website audiences (i.e. donors, program partners, etc.) and drivers for engagement and donations. -A high-level of understanding of internal stakeholders’ responsibilities and web content support needs. -Competencies in driving Search visibility. -Understanding of Americares brand tone and voice and ability to write web copy in alignment with brand. In the first 6 months, the role will demonstrate: -Ownership in website content management, ensuring web content is current and relevant, on-brand and approved by impacted internal stakeholders. -Independent thought leadership for the optimization of web site content in support of organizational fundraising and brand building goals and develop initial content governance plan. -Expertise in optimizing copy content to drive more organic Search traffic. -Successful collaboration with Marcoms, Direct Response, and Social teams on editorial calendar and communications alignment across channels. -Strong communication skills in interactions with team members and internal stakeholders. In the first year, the role will: -Successfully take on and initiate web content projects that drive brand engagement and donations. -Understand the organization’s web presence beyond Americares.org, and potential for content coordination. -Show success increasing organic search traffic due to applying smart and creative SEO strategies. -Leverage full-year fundraising and brand communications lifecycle experience to fine-tune the website content governance plan, socialize it, get buy-in and support in its execution.

Requirements

Demonstrated experience writing for websites, marketing campaigns, or digital platforms (with at least some of that experience coming from global non-profit organizations).
Strong understanding of SEO principles and UX writing.
Excellent grammar, attention to detail, and storytelling skills.
Familiarity with CMS platforms, especially WordPress.
Ability to manage multiple projects and meet deadlines in a fast-paced environment.
Knowledge of best practices for website copywriting to optimize AI generated search results.

Nice To Haves

Fluency in languages that are spoken in at least one of our core locations (India, Philippines, Tanzania, El Salvador, Puerto Rico, Colombia, etc.), in addition to English.
Prior experience in a humanitarian and/or global health development organization.

Responsibilities

Write clear, persuasive, and original copy for website pages to meet defined objectives for target audience.
Manage execution of website content governance system, ensuring all content is current, accurate and reflects brand.
Collaborate with designers, developers, and marketing teams to ensure copy aligns with design and UX best practices.
Collaborate with Multi-Media, Social and Direct Response team in sourcing imagery and/or video to complement copy.
Conduct keyword research and implement SEO strategies to improve organic search performance.
Edit and proofread copy for accuracy, clarity, and consistency.
Maintain a consistent tone of voice and messaging across all web content.
Stay up-to-date with industry trends, SEO best practices, and digital content strategies.
Actively model and contribute to Americares values, work culture and mission.
Engage in and contribute to team spaces with openness, global competencies, and a growth mindset.
Other duties and responsibilities as assigned.