About the position
As the Wholesale Marketing Manager, you will lead strategic marketing initiatives that elevate Reebok's brand presence and drive sell-through at key wholesale partners across the U.S. This role sits at the intersection of brand and retail—supporting account-specific storytelling, seasonal campaigns, and 360° activation strategies. You’ll work closely with Sales, Product, Creative, and Digital teams to deliver compelling, channel-appropriate executions that strengthen our partnerships and position Reebok as a brand of choice.
Responsibilities
- Develop and execute account-specific marketing plans for priority wholesale partners (e.g., DSW, Journeys, Foot Locker, JD Sports, and more)
- Own seasonal marketing calendars and go-to-market plans across for all wholesale partners
- Collaborate with Sales to align marketing initiatives with sales goals and sell-in priorities
- Strong presentation skills with the ability to communicate marketing strategies and campaign results clearly to internal stakeholders and external partners
- Partner with Creative and Brand Marketing teams to brief and develop assets tailored to each retail partner’s consumer and platform
- Manage retail activations including in-store displays, digital placements, social partnerships, and branded events
- Track and analyze the performance of wholesale marketing efforts to optimize future campaigns and improve ROI
- Liaise with internal and external stakeholders to ensure all marketing initiatives are executed on time and on brand
- Stay informed on competitor activity, retail trends, and emerging opportunities within the wholesale landscape
Requirements
- 5–7 years of experience in retail, wholesale, or trade marketing, preferably within footwear, fashion, or lifestyle brands
- Strong understanding of wholesale retail dynamics, shopper marketing, and channel segmentation
- Experience managing cross-functional projects and vendor/retail relationships
- Data-driven mindset with the ability to analyze KPIs and turn insights into action
- Exceptional communication, organizational, and presentation skills
- Ability to thrive in a fast-paced, entrepreneurial environment
Nice-to-haves
- Experience working with accounts like Journeys, DSW, Foot Locker, or JD Sports
- Passion for sneakers, sport, and streetwear culture
- Familiarity with retail media platforms and digital shelf optimization
