Managing Director (Client Lead), GTM & Commercial Strategy - New York

Human Agency•New York, NY

8h•Remote

About The Position

We are seeking an exceptional B2B GTM Client Lead to serve as a force multiplier to our CEO, Caroline Hoogland, while leading and executing high-impact marketing and GTM initiatives for both Human Agency and our clients. This is a revenue-driving operator role for someone who is as comfortable creating content and scaling paid acquisition as they are preparing executive strategy briefs. You will sit within our Commercial Strategy team and work across: Client-facing B2B marketing & growth initiatives Go-to-market strategy and execution Performance marketing systems Sales enablement and revenue operations CEO-level strategic initiatives Our marketing and growth clients are quickly scaling. We need additional full-stack B2B performance marketers who can step into complex environments quickly and drive measurable impact. Over the next 12–18 months, this role will flex between internal leadership and embedded client execution depending on where leverage is highest.

Requirements

6–10+ years in B2B marketing, growth, performance marketing, or GTM leadership roles
Deep familiarity with the AI Foundation Model market
Experience as a Head of Growth, Director of Marketing, Performance Lead, or GTM operator at a startup or high-growth environment
Demonstrated ability to scale acquisition and revenue in B2B contexts
Deep understanding of paid acquisition, demand gen, lifecycle marketing, positioning, and conversion optimization
Strong fluency in analytics, attribution, and revenue modeling
Comfortable owning both strategy and hands-on execution
High-agency, low-ego builder
Revenue-oriented and metrics-obsessed
Thrive in ambiguity and create clarity quickly
Comfortable embedding in client environments and earning trust fast
Systems thinker who builds repeatable infrastructure
Bias for action — you ship

Nice To Haves

Bachelor's degree from a top-tier program; an advanced degree in a relevant field is a plus

Responsibilities

Lead B2B GTM strategy development and execution for client organizations
Build and optimize performance marketing systems (paid acquisition, lifecycle, demand gen, conversion funnels)
Design positioning, messaging, and launch strategies for new products or AI-enabled offerings
Develop channel strategy across paid, organic, partnerships, outbound, and content
Build measurement infrastructure (CAC, LTV, funnel metrics, attribution models)
Partner with client CEOs and founders on growth strategy, fundraising narratives, and revenue planning
Turn strategy into execution plans with timelines, owners, and clear ROI targets
Drive Human Agency’s own GTM initiatives and revenue acceleration projects
Improve sales pipeline operations, CRM rigor, and forecasting discipline
Build repeatable frameworks for how we scope, sell, and deliver marketing engagements
Create case studies, proof narratives, and growth assets that support business development
Identify and productize high-demand marketing service offerings
Partner with the CEO to translate strategic priorities into executable plans
Own special projects tied to revenue growth, partnerships, or new service lines
Prepare high-quality executive materials (strategy briefs, board decks, decision memos)
Maintain visibility across revenue-driving initiatives and proactively identify risks
Pressure-test ideas and ensure GTM initiatives align with capacity and resourcing
Build scalable marketing and operational systems that reduce friction as we grow
Improve intake → prioritization → execution → QA → measurement workflows
Design dashboards for revenue health, marketing performance, and capacity planning
Identify operational bottlenecks and implement improvements
Establish tight reporting rhythms that increase velocity without adding bureaucracy