Managing Vice President, Global Creative

Marriott Hotels Resorts•Bethesda, MD

About The Position

Marriott International is entering an exciting new chapter of growth and evolution. The Managing Vice President, Global Creative will lead and inspire a world-class, creative organization, elevating and expanding our global Creative Center of Excellence with social and digital first, fueled by AI, innovation and modern storytelling. This executive will guide the end-to-end creative vision for Marriott’s portfolio of 30+ brands across five continents, strengthening how our brands show up platforms, campaigns, content, talent, and experiences. They will build on the strong foundation already in place, advancing the systems, teams, and partnerships that ensure creativity scales, efficiently and consistently across the enterprise. A key part of this role is the continued refinement of the creative operating model and establishing structures, partnerships, and ways of working that enable a large, dynamic organization deliver world class creative at scale, while elevating our brand creative across every touch point. This leader will steward the continued evolution of Riott Haus, Marriott’s in-house creative agency, amplifying its impact as a global creative engine. As an enterprise leader, this executive will champion creativity and innovation as core drivers of Marriott’s growth, embedding brand identity, storytelling, cultural relevance, and social impact into every expression of the brand. What Success Looks Like A Creative Center of Excellence that bring clarity, consistency, and shared standards while empowering creativity in every market. An in-house creative agency , that delivers best-in-class work efficiently, complemented by strong partnerships with external agencies and partners. Marriott Bonvoy elevated as a social- and digital-first , culturally relevant brand across platforms, campaigns, and experiences. Editorial, social, and owned content teams working as a unified storytelling ecosystem with a cohesive brand voice. AI, innovation, and emerging technologies seamlessly integrated into workflows to support creativity, speed, and personalization. Global talent, casting, and influencer strategies that strengthen cultural relevance and brand affinity. Creative operations that support clarity, speed, and scale while preserving craft and excellence. Strong alignment across global, regional, and cross-functional teams, with this role serving as a unifying force. The brand recognized internally and externally as an iconic lifestyle brand and a creative leader in modern hospitality , driving measurable gains in brand awareness, consideration, engagement, relevance, and brand affinity.

Requirements

4-year degree from an accredited university in Business Administration, Marketing & Communications, or related major.
15+ years of creative leadership experience, ideally across hospitality, lifestyle, fashion, or culture-driven brands.
High taste level and passion for high end brand design, brand identity and visual storytelling.
Proven ability to build and evolve brands across luxury, premium, and mass-market segments.
Experience at top global brands and/or world-class creative agencies.
Track record leading creative across multiple markets, languages, and cultures.
History of delivering award-winning, culture shaping creative campaigns across all brand touchpoints.
Experience building global creative teams, in-house agencies, and managing external partners.
Deep expertise in social, digital, and content-driven brand building.
Strong editorial instincts and a distinct point of view on culture, storytelling, and design.
Experience with global talent, influencer, and casting strategies that enhance cultural relevance.
Strong operational skills: process design, budget management, and scaling creative across a complex global organization.
Passion for AI, innovation, and emerging creative technologies.
A collaborative, visionary leader who attracts top talent and fosters a culture of creativity and innovation.

Responsibilities

Inspire and articulate a bold, globally consistent creative vision across all brand touchpoints: digital, social, editorial, experiential, on-property, and beyond.
Lead the development of a Creative Center of Excellence that provides clear global creative standards, playbooks, and best practices.
Guide creative work to ensure it is culturally relevant, platform-native, and aligned with brand strategy and business goals.
Lead the continued evolution of a high-performing in-house creative agency that brings together concepting, design, content, video, copy, and emerging formats.
Guide creative development across campaigns, brand moments, always-on content, and special projects.
Champion a balance of speed, quality, and innovation, enabling teams to bring ideas to life efficiently while upholding creative excellence.
Shape a flexible, scalable operating model that enables the agency to scale and support the various cross functional teams globally.
Serve as the primary creative partner across all external creative agencies, production partners, and specialists.
Provide clear creative direction and foster seamless collaboration between in-house and external teams ensuring global brand consistency.
Continuously refine agency models, scopes, and workflows for maximum impact and value.
Shape a creative operating model that supports global needs, reduces inefficiencies, and enables both consistent global brand expression and meaningful local adaptation.
Guide global editorial and social teams in shaping a strong, distinctive brand voice and content strategy.
Oversee content platforms (social channels, websites, apps, email, editorial hubs, etc.) to ensure a cohesive and compelling ecosystem.
Champion platform-specific storytelling with a social-first mindset , prioritizing relevance, shareability, and community engagement.
Elevate visual aesthetic and brand storytelling across social and content platforms to deepen audience connection and brand expression.
Guide global casting, talent, and influencer strategy across campaigns, content, and brand partnerships.
Cultivate long-term relationships with creators, tastemakers, and cultural voices who authentically reflect and elevate the brand.
Ensure talent approaches are inclusive, culturally attuned, and aligned with brand values.
Lead creative operations, resourcing, budgeting, and project management to enable scale, efficiency, and sustained excellence.
Implement clear processes, timelines, and tools that empower teams and support creative excellence.
Partner closely with integrated marketing, omnichannel marketing, brand, digital, and regional teams to ensure flawless execution.
Champion AI, emerging technologies, and new creative tools across ideation, production, personalization, and optimization.
Explore and pilot new formats, platforms, and storytelling approaches to keep the brand at the forefront of cultural and technology shifts.
Foster a creative organization that continuously experiments, learns, and evolves.
Build and lead a high-performing global team.
Establish best-in-class ways of working, governance, and collaboration models across regions and functions.
Act as a senior marketing voice internally, influencing leadership and advocating for the customer.