About the position
At Qualtrics, we create software the world's best brands use to deliver exceptional frontline experiences, build high-performing teams, and design products people love. But we are more than a platform-we are the creators and stewards of the Experience Management category serving over 18K clients globally. Building a category takes grit, determination, and a disdain for convention-but most of all it requires close-knit, high-functioning teams with an unwavering dedication to serving our customers. When you join one of our teams, you'll be part of a nimble group that's empowered to set aggressive goals and move fast to achieve them. Strategic risks are encouraged and complex problems are solved together, by passing the microphone and iterating until the best solution comes to light. You won't have to look to find growth opportunities-ready or not, they'll find you. From retail to government to healthcare, we're on a mission to bring humanity, connection, and empathy back to business. Join over 5,000 people across the globe who think that's work worth doing.
Responsibilities
- Track competitor messaging, product updates, pricing changes, and overall strategies.
- Create and maintain battlecards, competitive matrices, and other resources for sales enablement.
- Monitor industry reports, analyst insights, and emerging market trends.
- Identify potential threats and opportunities, providing recommendations to leadership.
- Conduct interviews with sales teams to understand why we win or lose deals.
- Provide regular market updates, quick turn alerts, and deep analysis to key stakeholders.
- Develop and maintain competitive materials, including battlecards and comparison charts.
- Articulate why we win versus competitors, defining our competitive positioning strategy.
- Share market, customer, and competitive product research insights to help product teams prioritize and shape the roadmap.
- Offer market context and competitive data to support pricing decisions.
Requirements
- 4+ years of proven experience in market and competitive intelligence, product marketing, market research, business analysis, consumer insights, or a related field.
- Strong analytical and research skills with the ability to synthesize complex information into actionable insights.
- Excellent communication and presentation skills, with the ability to convey complex information clearly and concisely.
- Ability to work cross-functionally and collaborate with various teams, including product, sales, and marketing.
- Understanding of product marketing principles and go-to-market strategies.
- Experience with data analysis tools and market research methodologies.
- Project management experience, with the ability to effectively prioritize and manage work across functions and stakeholders.
Benefits
- A vibrant work environment that encourages collaboration, creativity, and work-life integration.
- Opportunities for team-building activities, company-wide celebrations, and a supportive community.
- Competitive health coverage, wellness stipends, and an annual experience bonus.
