Market Development Consultant – Strategy Manager

Caterpillar Inc.•Houston, TX

2d•Onsite

About The Position

Caterpillar Oil & Gas currently has an exciting opportunity for a Market Development Consultant – Strategy Manager in Houston, Texas. This role is primarily responsible for defining and executing the strategy for long-term sales growth for new power generation products and services for the Production Power Generation segment of Oil & Gas. In this role you will be an integral part of the product strategy team that ensures that customer requirements are clearly defined, and you will work collaboratively with the commercial and product engineering teams to ensure that new products deliver the intended customer value and meet the business unit’s strategic and financial objectives.

Requirements

Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating market-leading customer solutions.
Data Gathering & Analysis: Knowledge of data gathering and analysis tools, techniques, and processes; ability to collect and synthesize data from a variety of stakeholders and sources in an objective manner to reach a conclusion, goal, or judgment.
Effective Communications: Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.
Level Working Knowledge: Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.
Strategic Thinking: Knowledge of the importance of "big picture" thinking and planning; ability to apply organizational acumen and competitiveness to identify and maintain focus on key success factors for the organization.

Responsibilities

Lead the strategy development and execution for the Production Power market segment, including multi-year product development plans for natural gas gensets, power distribution controls, and electrification solutions.
Identify market opportunities and build business cases for new power generation and electrification solutions and launch New Product Introduction (NPI) programs to bring those new solutions to market.
Interpret current and future capabilities of competitors across the segment and ensure Caterpillar maintains a market-leading portfolio of Production Power generation products.
Define customer requirements, product positioning strategies, pricing, and forecasts for NPI programs.
Participate in regular meetings with customers, dealers, and commercial teams to gather market intelligence.
Gather voice of customer to understand customer buying behaviors, competitive issues, market service needs, and where Caterpillar can add value.
Act as a market segment advisor to commercial teams, dealers, and other process partners.
Provide strategic guidance for marketing priorities and work with the Marketing Communications team to create product messaging and media for new product launches and marketing campaigns.
Develop technical marketing data, competitive analyses, and sales training materials needed to effectively sell new products.
Travel regularly to visit customers to understand current and future customer needs.