Market Development Lead

Guardant Health

1d•$99,365 - $136,638•Hybrid

About The Position

The Health Systems Market Development Lead is responsible for helping to identify, engage, and advance relationships with senior health system business decision-makers to create qualified enterprise opportunities for Guardant Health. This role focuses on early-stage engagement—building awareness, generating interest, and accelerating entry into complex health systems—before transitioning opportunities to Strategic Account Managers (SAMs) for full account development. This individual will act as the front end of the health systems growth engine, combining targeted outreach, stakeholder intelligence, conference engagement, and modern prospecting techniques (including AI-enabled tools) to build a durable pipeline of enterprise opportunities aligned to Guardant Health’s strategic priorities. What success looks like Health Systems teams are consistently prepared, well-enabled, and supported with clear tools, data, and processes. Contracting, reporting, and enablement workflows run smoothly with minimal friction or rework. Leadership and field teams receive timely, accurate, and actionable insights to support decision-making. Health Systems conferences and major initiatives execute seamlessly and generate clear follow-through. The Health Systems Program Office operates more effectively because operational and enablement of execution is handled with rigor and discipline.

Requirements

5+ years general work experience in business development, enterprise prospecting, strategic partnerships, or health system engagement within healthcare, diagnostics, life sciences, or health technology.
Ability to engage with C-suite, VP, and Director-level stakeholders in large, complex health systems or IDNs.
Familiarity with health system decision-making structures and enterprise buying dynamics.
Experience leveraging CRM systems, stakeholder databases, and modern prospecting tools.
Bachelor’s degree required

Nice To Haves

advanced degree a plus.

Responsibilities

Support identification and documentation of Chief, VP, and Director-level decision-makers across health systems who influence enterprise adoption decisions relevant to Guardant Health (Population Health, Oncology/GI, Quality, Value-Based Care, Strategy, Digital Health, Innovation, and Operations).
Execute targeted outreach campaigns to stakeholders to introduce Guardant Health’s value proposition, generate interest, and open strategic conversations aligned to business and population health priorities.
Complete early qualifying interest, understanding organizational context, and coordinating timely handoff to Strategic Account Managers for deeper engagement and account planning.
Build, maintain, and continuously enhance a centralized Health Systems Stakeholder Database, including decision-maker roles, influence mapping, engagement history, and readiness indicators.
Execute both direct and indirect engagement strategies, leveraging AI-enabled tools, digital outreach, content-based engagement, and targeted campaigns in partnership with Marketing and Program Office teams.
Collaborate closely with Health Systems Marketing to align messaging, outreach campaigns, and value narratives tailored to executive and business audiences.
Support cross-functional coordination with Strategic Account Managers and EMR Integration Managers to coordinate introductions, joint meetings, and early discovery conversations.
Assist in the planning and execution of health system executive meeting strategies at national and regional conferences, including pre-meeting outreach, onsite coordination, and post-conference follow-up.
Track opportunity progression from initial contact through SAM handoff, ensuring momentum, clarity of next steps, and documented outcomes.
Document market intelligence, stakeholder insights, and early signals with leadership to inform targeting strategy, playbooks, and prioritization.