Market Director of Business Development Full Time

Kindred Hospital Louisville • Louisville, KY

135d

About The Position

At ScionHealth, we empower our caregivers to do what they do best. We value every voice by caring deeply for every patient and each other. We show courage by running toward the challenge and we lean into new ideas by embracing curiosity and question asking. Together, we create our culture by living our values in our day-to-day interactions with our patients and teammates. The position is responsible for the implementation, support, and execution of sales and marketing initiatives to achieve and support objectives for their assigned market with more than one (1) ScionHealth Specialty Hospital. The role aligns market strategies for a multi-hospital territory with regional goals, using market intel, relevant data and metrics, reports, and tools to create effective market strategies to achieve the hospitals' vision, mission, and goals. The position provides marketing leadership, support, mentorship, coaching, and accountability to a team of 5-15 clinical liaisons to enable their assigned hospitals to meet business objectives related to admissions, revenue, financial, and census goals.

Requirements

• Bachelor's degree in related field, Master's degree preferred.
• Valid driver's license is required.
• Clinical licensure (RN, LPN/LVN, RT) preferred.
• Minimum of five (5) years of experience in healthcare/post-acute marketing, sales and business development; with experience specifically in LTACH strongly preferred.
• Management and leadership experience over a sales team preferred.
• Formal sales training preferred.
• Demonstrated understanding of Medicare, Medicaid, and other payers as related to LTACH benefits.
• Demonstrated competence in strategic business planning and design of marketing initiatives.
• Proven record of success.

Responsibilities

• Responsible for identifying, growing, and maintaining productive and positive relationships with executive referral source relationships at key accounts in the market.
• Conducts key meetings, in-services, and presentations with key accounts and referral sources.
• Collaborates daily with hospitals' clinical and operational teams to coordinate appropriate referrals and admissions into the facility.
• Collaborates daily with market's Managed Care, Admission, and Insurance Authorization Teams to coordinate appropriate referrals and admissions into the facilities.
• Conducts monthly team marketing meetings and weekly field ride-alongs to coach and train clinical liaisons to drive for results.
• Uses data and metrics to assess clinical liaison's individual performance on a routine basis and holds members accountable to productivity and monthly goals.
• Leads and manages the sales and marketing training, management, tracking, motivation, and planning for those hospitals within their market.
• Ensures that all sales management tools are utilized by each clinical liaison within their market.
• Provides market business growth through active participation in sales contacts and relationship development activities.
• Analyzes market admission potential and strategies through the utilization of Med Par, Meditech tracking, admission and referral patterns, and other industry standard statistical information.
• Sets monthly revenue target goals and expectations for each clinical liaison ensuring that these goals meet the budgeted operational requirements of the hospital(s) within their market.
• Leads the development of strategic marketing plans for each clinical liaison on their team.
• Conducts Morning Conversion Calls to align daily with operations and clinical leadership at each hospital to meet operational financial objectives.
• Participates in interviewing and hiring process of new sales positions within their market.
• Assesses performance of sales and marketing staff in implementing marketing plans and achieving monthly targeted goals.
• Holds sales team accountable for results and provides corrective actions as necessary.
• Ensures that all new marketing positions participate in the marketing orientation process.
• Performs marketplace and hospital assessments to identify potential opportunities and clear understanding of branding equity.

What This Job Offers

• Job Type: Full-time
• Industry: Nursing and Residential Care Facilities
• Education Level: Bachelor's degree