Data Strategy - Market Researcher

American Bar Association • Chicago, IL

1d

About The Position

The Market Researcher plays a crucial role in guiding the direction of the Product and Marketing strategies by providing deep insights into consumer behaviors, market trends, and discovering sources of competitive advantage. Through the execution of comprehensive research studies, this position helps to inform product development, marketing strategies, and business decisions, ensuring that the Association remains competitive and responsive to market demands. Essential Job Duties Design and implement qualitative and quantitative research studies to understand market trends, customer preferences, and competitive dynamics. Analyze and interpret data using statistical software to identify actionable insights that inform marketing strategies and product development. Design and implement advanced statistical methods to develop insightful intelligence reports that provide clear interpretations of the analysis performed. These reports should include actionable recommendations for product and membership strategy. Design instruments to conduct surveys, focus groups, interviews, and other research methods to gather primary data on consumer behavior and market opportunities. Collaborate with cross-functional teams, including marketing, product development, and sales, to share research findings and recommendations. Monitor and report on industry trends and market changes, using a variety of sources to stay ahead of shifts in the market landscape. Other duties as assigned.

Requirements

• Bachelor’s Degree from four‐year college or university.
• A minimum of 5 years’ meaningful experience in research.
• A minimum of 2 years’ experience with research design and methodology, data collection and analysis, knowledge management, and data visualization.
• Advanced knowledge of statistics, quantitative research methods, or decision sciences.
• Proficiency using statistics software (Python or R packages).
• Experience using effective data visualization techniques using Tableau or open-source packages in Python or R.
• Experience querying samples from databases using SQL.
• Exceptional ability to synthesize large volumes of information into easy-to-understand reports and to explain complex problems in simple terms to non-technical audiences.
• Excellent customer service to satisfy stakeholders’ needs in a timely and courteous manner.
• Excellent problem-solving skills with an inquisitive and strategic mind.
• Willingness and ability to keep learning new technologies and methods.

Nice To Haves

• Master’s degree in Statistics, Market Research, Economics, Business, or related quantitative field.
• Experience working with membership-based professional associations.
• Experience working with Product development teams with a customer experience focus, highly preferred.

Responsibilities

• Design and implement qualitative and quantitative research studies to understand market trends, customer preferences, and competitive dynamics.
• Analyze and interpret data using statistical software to identify actionable insights that inform marketing strategies and product development.
• Design and implement advanced statistical methods to develop insightful intelligence reports that provide clear interpretations of the analysis performed. These reports should include actionable recommendations for product and membership strategy.
• Design instruments to conduct surveys, focus groups, interviews, and other research methods to gather primary data on consumer behavior and market opportunities.
• Collaborate with cross-functional teams, including marketing, product development, and sales, to share research findings and recommendations.
• Monitor and report on industry trends and market changes, using a variety of sources to stay ahead of shifts in the market landscape.
• Other duties as assigned.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level