Marketing Acquisition Strategist

About the position

Horace Mann is a purpose-driven company that is passionate about educators. Step into an opportunity where you can bring your expertise developing and executing marketing campaigns aimed at acquiring new clients. As a Marketing Acquisition Strategist, you will utilize various marketing channels and tactics, such as digital advertising, eMail marketing, contextual marketing, and other acquisition-focused levers, to drive growth and expand the customer base for Horace Mann.

Responsibilities

• Manage the end-to-end marketing process using tactics such as email, direct mail, social, digital, partnership, and/or other emerging acquisition marketing tactics
• Ideate, design, create, deploy, and measure marketing outreach programs
• Create brand awareness and efficiently drive high-quality leads at an economical cost resulting in high Lifetime Value
• Manage and optimize always on acquisition marketing campaigns
• Monitor, measure, and socialize campaign performance
• Partner with external marketing agencies and platforms
• Ensure compliance with brand guidelines and external regulations
• Partner with business partners and stakeholders to ensure their marketing acquisition needs are met
• Conduct user testing and focus groups to develop user centric marketing campaigns and capture the voice of the prospect and customer

Requirements

• 6+ years in acquisition marketing with experience in design, creative, and messaging
• Bachelor's Degree required, advanced degree preferred
• Ability to manage the end-to-end process of a marketing campaign from ideation, design, copy, creative deployment, measurement, and optimization
• Exceptional verbal and written communication skills to internal and external audiences
• Strong data and analytics capabilities with experience A/B testing and measuring marketing performance
• Aware of emerging trends impacting the marketing space

Nice-to-haves

• A creative thinker with the ability to identify new ways of generating leads and building brand awareness
• A dynamic marketer who can manage the end-to-end marketing process including creative and copy
• Passionate about helping and attracting more educators
• Versatile with the ability to work across multiple marketing verticals including digital, social, email, and direct mail
• Proficient with digital marketing tools and capabilities such as geofencing and contextual marketing
• A data driven and customer centric thinker
• Experienced using a test and learn approach, moving fast, and adjusting the approach based on objective results